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Future of News Media

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by

Dr Z

on 5 November 2013

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Transcript of Future of News Media

Learn from Others
Learn from Non-Journalists
LEARN: Innovative Storytelling
Tomorrow’s Journalism
Social TV
“In three years, desktops will be irrelevant.”

John Herlihy, Google
A Very Exciting Age
: Old Media
Evolving Into New Media
Analog  Digital
Tethered  Mobile
Isolated  Connected
Generic  Personal
Consumption  Creating
Closed  Open
You vs Digital Natives
The Social Media Age
SM – A Global Phenomenon
“Flying Book” on iPad
YOU MUST BE…
Old Media Are Dying
Today’s Journalism
In the Information Age:
How Can You Stay Relevant?
Business Model Evolves, Too
Analog  Digital
Tethered  Mobile
Isolated  Connected
Generic  Personal
Consumption  Creating
Closed  Open
Media Then vs Media Today
Analog  Digital
Tethered  Mobile
Isolated  Connected
Generic  Personal
Consumption  Creating
Closed  Open
Then vs Now
Radio – Podcasting
Newspapers-Blogs
Movies - Vodcasting
Consuming Creating
Cars, Computers, Mobile Phones
Generic Personal
What Does This Mean?
YOU
will be irrelevant in the digital age by 2020 unless…
This is your 11:30 wake-up call
Old Media
will be irrelevant in the digital age by 2020 unless…
This is your 11:30 wake-up call
Future of News Media
Innovative Storytelling
August 1, 2007
Interstate 35-w bridge
Minneapolis
13 killed, 144 injured
Journalism
NOT
dead
“No Crisis in Journalism.
But there is a crisis in the business of journalism.”
- Richard Koci Hernandez
too long: didn’t read


tl: dr =
Long-form Journalism
Personal Impact on Reading
Deep reading

Scanning headlines

Read only 2-3 pages

Skimming activity
Capacity for concentration

Elaborative thinking

Attention span

Lengthy articles
“Audiences everywhere are tough. They don’t have time to be bored by
confusing information
.
People, Content, Systems
Isolated Connected
Phone, Internet Access, Employment
Tethered Mobile
Music, Phones, TV, Newspapers, Movies, Journals, Communications, Intelligence, Defense…
Analog Digital
Ecology
New Media
Friedrich Nietzsche
Ganim regularly incorporates multimedia and social media into her reporting, “
because newspaper reporting isn’t just about ink and paper anymore
.”
- Sara Ganim,
Sara Ganim Wins 2012 Pulitzer
Become a Superstar
Convergent
-
Deliver info on various platforms
Interactivity
- Interact with users
Hyper-local or niche markets
Features of New Media
No Idea vs. Big Ideas
“If you’re a thrill-seeker, you have to love the idea that we have no idea what you all will be expected to do when you graduate from college, and that you’ll be part of the generation to determine that.
- Daniel Victor,
Journalists must use right search engines.
Traditional ways: Google, Yahoo, Bing, Wikipedia, newspaper sites – Lots of non-relevant info.
Emerging search engines:
Refined Search
Much easier than ever to find sources!
Find people based on their location to you and who you share in common.
Search News Sources
Full transcript