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Basic Model Analysis

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gianpaolo vignali

on 14 October 2014

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Transcript of Basic Model Analysis

The Product Life Cycle
Dr. Gianpaolo Vignali

Basic Model Analysis
The product life-cycle stage in which the new product is first distributed and made available for purchase.

Introduction
The product life-cycle stage in which a product’s sales start climbing quickly.

Growth
The stage in the product life cycle in which sales growth slows or levels off.
Modify the market,the product,and the marketing mix.

Maturity
The product life cycle stage in which a product’s sales decline

Decline
Full transcript