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The importance of Metadata

Digital Asset Management Experts everywhere will tell you that Metadata will make or break the effectiveness and success of your DAM. But when referring to Metadata in terms of DAM’s, what exactly does the term Metadata entail?

Adgistics Ltd.

on 7 November 2016

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Transcript of The importance of Metadata

Why is Metadata so important?
It generates the ability to:

find the right files using associated keywords
understand the content
use files correctly
manage assets more efficiently
re-arrange assets by specific criteria i.e. last modification date

When detailed metadata is added to
your brand assets, it becomes:
• More accessible for people
• Easier to manage
• More complex

The more metadata properties attached to your brand assets,
the more valuable and intelligent
the assets become.

What is Metadata?
E.g. A digital image may describe
basic metadata properties:

For a text document
• How long is the document (characters, words, paragraphs)
• Who is the author
• When was it written
• A short summary snippet – preview to indicate visual
the content of the document

There are two basic types of metadata:


Encoding standards that ensure metadata properties can be embedded into files:
• ID3 - Audio and video files

• EXIF – Image files

• Miscellaneous – Microsoft Office etc.

Metadata means data about data.

Encoding Standards
Description of the asset
Tags assigned
Time and date of last modification
Colour depth
Date of creation
Location attached

Key information points provided from the data
At Adgistics,
Our Brand Centre solution provides
a user friendly and intuitive way to create and manage metadata for your brand assets.
The data is extracted from your brand assets once they are
imported into a Digital Asset Management system.
• Purpose
• Time and date
• Author
• Location
• Standard

Technical metadata is useful for software application handling Digital Assets.
Examples properties are:
Dimensions (height and width)
Bbitrate of an audio or video file
Resolution (level of detail)

Descriptive metadata is concerned with
the source that the asset is coming from.
It has been created manually therefore standards have been established to ease the exchange across different software systems.
A single person can manage a list of a few hundred assets but
a more intuitive approach is needed when the number of people and the number of brand assets grow into the thousands.
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