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Dynamic Window Coverings

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Manitoba/Ontario Prezi

on 15 November 2017

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Transcript of Dynamic Window Coverings

Why Advertise?
Why Radio?
Radio Is Intrusive.
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.

We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising is Cost Effective.
Radio Drives Traffic.
Radio’s Reach is Constant.
Radio Creates Pre-need Preference.
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
Advertising Increases Sales.
Advertising Reinforces Your Existing Customer Base.
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Frequency
Consistency
How To Advertise
1 of 2
10-second Liners
What's Your Message
2 of 2
10-second Liners
What's Your Message
Marketing Plan
With CFRY, Country 93, PortageOnline & PortageLive YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
What we can do for you.
• Provide consistent, continuous 24/7 visual exposure of your brand.
• Provide convenient opportunity for prospective customers to go to your website for more information.
• Continue to reinforce Dynamic Window Coverings’ position as number one choice for quality window coverings in the Central Plains (and beyond!).
Advantages of Online Marketing
PortageOnline is there with news, sports, and weather On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call-to-action directing them where you want them to go.
Engagement
Our content-integrated advertisements are visible
24 hours/day, 7 days/week,
365 days of the year.
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Reinforce the message you are sending through radio with a visual presence.
Average of 92,000 users (IP addresses/devices etc) visit our site monthly!
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area!
As of 2017
2.8 million pages of hyper-local content
every month!
Recent research shows that 80% of Canadians use a smartphone.

In 2017, people spend around
4 hours a day on their smartphone.
Add in Mobile Browsing...
Over 2,200 downloads since May 2017 Launch!
Online Marketing Plan
• 12 Quick Hits per day
• Airing Monday - Sunday, 6:00am - Midnight
• Total of 364 Quick Hits per month!
• 35 - 10-second commercial liners adjacent to the weather forecast
• Airing Monday – Sunday, between 6am – midnight
Maintain Top-of-Mind Awareness.
Advertising
How Dynamic Window Coverings can...
Promote competitive advantage/Unique Selling Position (experience, quality, shop-at-home service etc).
Generate new customers.
Advertise sales promotions.
Use available co-op money.
Advertising Creates Powerful Inter-media Synergies.
Quick Hits on CFRY 920AM
Country 93 All Weather Liner Package
Full transcript