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SplashLab Social_Edelman Chicago Demo

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by

Geoff McDonald

on 10 July 2014

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Transcript of SplashLab Social_Edelman Chicago Demo

MULTI-SOCIAL INTEGRATION
FEED OF CONTENT FROM TWITTE,FB, INSTAGRAM, VINE AND MOBILE
REVEAL OF CONTENT AT SPECIFIC LEVELS
TURNAROUND TIME WAS 3 WEEKS
PROJECT SPECS:
RESULTS:
FINALLY, AN AGGREGATE OF ALL SOCIAL CONTENT!
FEED OF CONTENT FROM TWITTER, FB, INSTAGRAM, VINE, GO PRO AND MOBILE
GAUGE FEATURE - REVEAL OF CONTENT AT SPECIFIC LEVELS
COLLECTION OF SOCIAL DATA
AMBASSADOR DEVELOPMENT
SOCIAL AFFILIATE MARKETING
INTEGRATED MOBILE OPTIMIZED
PROJECT SPECS:
RESULTS:
SUMMER CAMPAIGN
INDIVIDUAL PERSONALITY REACH
GROUPING LEVELS
ONGOING ENGAGEMENT/REACH
SOCIAL AFFILIATE MARKETING CAMPAIGN
INCREASE ENROLLMENT
DEVELOP EDUCATION ON CIA
INCREASE AWARENESS ON OFFERINGS
INCREASE ENGAGEMENT W/ NEW STUDENTS
SOCIAL DATA COLLECTION
SOCIAL PROFILING BASED ON CONTENT
USER GENERATED LANDING AREA/CONTENT
PROJECT SPECS:
RESULTS:
SOCIAL DATA THAT GENERATES CONTENT
PRODUCT AWARENESS W SPORT SPONSORSHIP
COMMUNITY ENGAGEMENT STRATEGY
LEVERAGE EXISTING USERS BRAND EXPERIENCE
RICH/LIVE CONTENT INTEGRATION
MODERATION QUEUE FOR APPROVAL
SOCIAL ENGAGEMENT LEVELS
78% CONVERSION
OVER 38,000+ SOCIAL ENGAGEMENTS
AMBASSADORS/INFLUENCERS FOR THE 21+ TRUVIA MARKET
21+ INFLUENCER ENGAGEMENT LEVELS AND AD ENGAGEMENT LEVELS
PROJECT SPECS:
RESULTS:
Twitter
AUTHENTIC
INFLUENCIAL
ALWAYS
INTERACTING
SHARE
LOVES BRANDS
MOBILE
VOICE THAT IS
HEARD
RESPECTS FRIENDS
QUALITIES OF TODAY'S SOCIAL CONSUMER
VOCAL
ENGAGEMENT
PERSONALITY
PRODUCT PLACEMENT
Overview
New Product Release
Paid Influencer Engagement
UGC Authenticity and Engagement
Coupon Engagement
Micro-Funneling based on Data
BUILDING A NEW COMMUNITY
Overview
Live Event Kickoff - TIME SQUARE NEW YEARS EVE
TV spots - Ellen Degeneres and Carson Daily Show
National Engagement (Multilingual)
UGC from multiple platforms; Twitter, Instagram, Facebook, Direct and Mobile
4 Phases in a single Campaign

NEW PRODUCT RELEASE
Overview:
Multi-campaign set
New Product Release
10,000 Free Samples to Giveaway
Recruiting of New Users
OverView:
Create Pre-Registration to Live Video
Live Video Campaign with Clint Dempsey
Live Streaming of Questions (Twitter and Direct)
Data Moderation based on Contest Initiatives
Direct Transition into TIFO upload
TIFO creation for PR initiatives


USE CASES
LEADING BRANDS ARE POWERED BY SPLASHLAB
Consumers are selecting brands using the same qualities they use to choose friends:
MANAGING the Brands they love
ENGAGING with Brands who understand their individuality
IDENTIFYING with the brands who show unique content and products
SHARING their great experiences with engaging brands, with friends and family
Consumers expect the ability to:
A powerful set of reports that will allow your brand to determine core marketing and execution strategies
EASILY MANAGE all your activations as you build and refine your marketing initiatives
CAMPAIGN INSIGHTS to drive core identification
initiatives
CUSTOMIZED CMS puts your marketing team at the forefront of changes when the data demands it
PROPER PII collection, organization and moderation allows unique consumer identifiers to be assembled
MULTI-PLATFORM Engagement allows your brand to be everywhere your customers are; events, desktop, mobile, in-store, twitter, Instagram
HOW DO YOU INCREASE YOUR REACH AND EFFICIENCY?
CREATE a Social Hub for all your marketing campaigns
COLLECT AND CONFIGURE all your Social Data
REFINE AND RE-PURPOSE the social scoring and data
AS A BRAND, HOW DO YOU PREPARE?
Campaign Reach and Engagement Efficiency
FEEDBACK
ENGAGING
RESPONSIVE
INTEGRITY
TRUST
CARING
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful"
-Jeff Bezos (Amazon)
Results:
10,000 free samples in 4hrs
15,000 new qualified leads
20,000 entered in 48hrs
Retailer Opportunities
New Product Development
Results:
70,000+ influencer engagement
Core Marking Opportunities based on customer feedback
PR Initiatives and Execution Strategy
2015 Marketing Campaign Ideas and Execution

Results
Higher Engagement Score w/ Paid Influencer Content
Influence Score Increase w/ Paid Influencer to UGC
Increase in Paid vs. Organic Advocacy
New Product Uses and Demographics
Micro-funneling based on data
Results:
Increased Advocacy rating from Phase I - III by 3 points
Increased Virality rating by 2 points (increasing the organic reach)
Hosting configuration to hold production spend and traffic

Presentation Outline
Ability to be agile.
Powerful analytics. Just like that your data is making decisions
Manage with ease.
Simple setup for all users.
Connecting the dots.
Fully integrated.
All systems go.
Smart data. Every consumer engagement counts, across all campaigns.
Social Rating System
How we work with brands and agency partners
50/50 split between Brands and Agency Partners
Multi-campaign data connection and collection
Campaign strategy and execution
Design and Development of all social activations
Getting started with SplashLab
Share your campaign brief, budget, and goals w/ us
SLS prepares and submits detailed proposal to power campaign, including platform licensing and design/deployment/management/reporting service fees
SOW Project or Retainer commitment secured, campaign design and deployment kick-off
1.
2.
3.
Utilize software instead of one-off templates
Incorporate exciting and fun experience design
Deploy interactive features and reward users
Collect consumer engagement data
Refine and Re-purpose the data findings

SplashLab Campaign Manager
Scalable, always on the cloud SAAS solution
Fast, efficient, and highly configurable content management tool suite
Full-circle analytics and reporting in real-time throughout the campaign
Core services such as experience design, development, testing, and deployment support
Today's Connected Consumers
Helping You Achieve Your Consumer Marketing Goals
SplashLab's Campaign Platform
Sample Deployments + Proven Results
How We Work With You + Your Agency Partners
Next Steps
THANK YOU!
Geoff McDonald / SVP
gmcdonald@splashlabsocial.com
206.999.7762
CONTACT:

Tweets
Posts
Click-Events
Visits
Conversions
Referrals
Reach
Weighted mix of Engagement and Influence
Measure of an application/campaign's ability to generate organic traffic
Full transcript