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Transcript of Science Communication
Scientists who´d rather not get involved
Active scientists who are good communicating and do so when they can.
Scientists who do full-time science communication
Journalists and the media
From PUS to PE
Public Understanding of Science
Public Awareness of Science
Public Engagement (with Science)
Public Participation in Science
Impact - Evaluation
To share a passion
PR & Marketing
Research Councils & Instirutions
Types of science communication
Audiovisual science communication
Radio and TV
Presential science communication
(Hands-on Science Communication)
Written science communication
Research in Media studies
Science communication scholars
Focus on science reporting
Spin-off of political reporting
Has its own ideas and theories:
normative theories: how things should be -> Scientists and Sci-comm scholars
operational theories: how and why things are -> Journalism scholars
Pragmatic & contemporary issues -> News media,
especially newspapers - very little specifically on radio
... continued in Gregory and Miller (1998)
Additional focus on "popular science broadcasting"
On practial matters & mostly on TV (most popular by far, 54% of people; PAS 2011),
e.g, Gregory and Miller (1998; p 104)
Brake and Weitkamp (2010; p 105)
Bowater and Yeoman (2013; p 232)
Again, recurring themes are the journalist-scientist friction, as in
Scanlon, Whitelegg and Yates (1999)
.. and in the contextof broadcasting, the solution of storytelling,
e.g. Deehan (in Evered and O'Connor, 1987, p.88)
Beginnings of radio and cinema newsreels became new media science in the 1920s (Gregory and Miller 1998, p.29)
... continued in León (1999)