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Mad Hatter Tea Party: Alice in Wonderland

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Laura C

on 29 April 2013

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Transcript of Mad Hatter Tea Party: Alice in Wonderland

ON CREATIVITY THE MAD HATTER TEA PARTY alice in wonderland noun genius: the ability to blah blab blah. Guests to the Mad Hatter’s Afternoon Tea party Objectives To leverage the event for economic gain

To use the event as a tool for destination branding and marketing

To develop and expand the family market

To enhance the creativity of the facility by introducing new and diverse events

To use event as a filler for an available day The Concept JOIN ALICE ON HER ADVENTURE AS BALLYVOLANE MAGICALLY TRANSFORMS INTO A WONDERLAND OF EXCITING ACTIVITIES, IMAGINATION, AND FAMILY MEMORIES How to get from Involves Key Stakeholders Evennt THE DETAILS schedule of activities THE EVENT DAY (and probably under 6 years old) THE PROPOSED PRODUCT PLACE PRICE Ballyvolane House Invites You ... To an Event that takes you ... Down the Rabbit Hole to Theme events and activities throughout the day Gourmet Picnic Dinner don't be late for a very important date! FEATURE MARKET Publicity and Public Relations Promotions (and probably under 6 years old) CAMPAIGN marketing PROMOTION E-newsletter * Cork Regional Tourism * The Customers * The Local Community * The Owners + + STAKEHOLDERS & BENEFICIARIES Guest Arrival at 1:00pm 1:00pm 3:30pm Mad Hatter Tea Party begins at 2:00pm Walled garden scavenger hunt 3:30pm 2:00pm "Off With Her Head" ... 3:45pm 3:45pm Outdoor lawn screening of Disney’s Alice in Wonderland 5:00pm 5:00pm Gourmet Alice themed gourmet picnics take place on the main lawn 7:00pm 7:00pm Wander into the gardens and check the Looking Glass for your family seating assignment with music, character inspired food and beverages Transforming Fiction ... Into Life The Children gather as they follow Alice on her adventure for the Cheshire Cat and Characters Guests are invited by The Queen of Hearts to participate in a game of croquet ... Or visit the many art and craft stations set up:
Decorate your own top hat
Paint your own tea cup
Rival the caterpillar with bubble blowing
Photo Op Area to set the scene with a creative backdrop with props complete with popcorn and ‘Drink Me’ juice potions and ‘Eat Me’ cookies 8:15pm 8:30pm 9:00pm 9:30am 10:30am Those that are not staying the night say goodbye to by Wonderland and are given a treat bag to remember their adventure Parents are welcome to join the Rabbit Hole Pub An evening storytelling of key highlights from the novel Alice in Wonderland Lanterns and lights guide you to your magical Glamping tent along with your Wonderland Package
(containing essentials such as matches, water, local Apple juice, a jar of homemade chocolate cookies, maps of the estate and a torch and head-lamps) Wake up to an outdoor Full Irish breakfast that will be served the next morning (just one sitting) in the gardens.9:30-10:30am for themed drinks and snacks before their bedtime 9pm-11pm The event concludes and the remaining guests say goodbye to by Wonderland and are given a treat bag to remember their adventure The proposed date would be any available day on a weekend throughout the warmer months (May to September) Date For example: Saturday, May 25th is not booked for a wedding Don't be late for a very important date ... Location The event will take place on site at
Ballyvolane House

Located in East County Cork in southern Ireland Front parking area
Shuttle service (one set time for arrival and departure from Fermoy)

Full use of back outdoor lawn area (including walled garden)
Backyard toilet facilities
Glamping area and tents
Backyard bar building

Kitchen - Meal service required on lawn for both afternoon tea and picnics Facilities Required Family day out event Alice in Wonderland theme.

Mad Hatter Tea Party, activities and movie

+ optional Glamping experience
(Two styles of tents available: 4M that is designed to accommodate 2 adults and 5M tent that is designed to accommodate 2 adults and up to 3 children. Ballyvolane House. Two tier of pricing strategy:
Tea Party plus Picnic – €69.00 per adult, €39.00 per child
(family packages 2 adults + 2 kids might be offered).
Tea Party, Picnic plus Glamping experience ¬ €99.00 per adult for combination (event+glamping), still €39 per child (children do not pay extra for a Glamping experience). TARGET MARKET families with young kids and those who are “young at heart” in Munster area and past guests and their family and friends TICKET SALES on ballyvolanehouse.ie, by phone, or by association booking agent
(eg. Hidden Ireland)
Personalised invitations will be emailed once the booking is complete.
Bookings are essential! PROMOTION Advertisements:
Placed on the Ballyvolane House website and social media (Facebook)

The Cork News
Cork’s biggest news and lifestyle weekly newspaper, which is distributed to Cork city and county free every Friday (Media Sales 2013).
Four weeks in row before the event (each week would cost €20.00). we will use direct marketing to email customers using our database) Style: Associations We will have our Event placed as a "Special Offer" on our affiliates websites
as an accommodation Glamping package Presentation by:

Events & Entertainment Management
Submitted to Ruth Farrell MARKETING Marketing is what we do to get and keep the customers. In order to do that effectively and profitably, we need to determine who we want to attract. finances Input Budget: Output (expected Revenue): 8:15pm 8:30pm 8:30pm 9:00pm 9:30am Research: Alice & Dupe
Event Coordination: Laura
Marketing: Monika
Finance: Laura & Monika Teams & Roles Primary Research • Questionnaire
• Munster (Cork)
• 20 families, but got 15 families
• Luxury market Secondary Research Ballyvolane House Competitors Creagh:
historic home in Doneraile
accommodation provider

Farran Co. Cork
self-catering and catered rental, with accommodation for up to 16 people
dinner party Bantry House and Gardens:
15th of March to 31st of October daily
self-guided tour available in the house and beautiful gardens
entrance fee is €10.00 per person (kids under 14 accompanied with an adults are free)

Barryscourt Castle:
Carrigtwohill, Co. Cork
June to September daily
offers a tour for families

Blarney Castle:
open for visitors all year round
offers a great day out for families with areas for picnics available for the kids
entrance fee is around €12.00 per adult and €5.00 per child or Family (2 Adults, 2 Children) €30.00

Call of the Sea Visitor Centre:
offers a trip and sightseeing by boat in the historic Beara Peninsula
Castletownbere, Co. Cork. Activity Competition Accommodation Venue Competition Direct Grand Hotel Fermoy (does offer kids activities during the summer)
Corbett Hotel
Virgin House B&B
Ballinterry House B&B
Abbeyville B&B
Virginia B&B Other accommodation providers:
Full transcript