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Q87.7 & Lollapalooza Chicago 2013
Jeannine Moose Lombardoon 6 February 2013
Transcript of Q87.7 & Lollapalooza Chicago 2013
It will link back to Lollapalooza.com on several levels; continually driving traffic! THE
ON SALE Solicit text to all existing alert clubs in Q87.7’s mobile database
Inclusion in all on-air components of marketing campaign.
Included on Lollapalooza microsite on Q877.com
Inclusion in Q87.7’s general bounce back text message to thousands of texters on 4/9
Inclusion in text bounce back on all text contesting elements of this campaign Included in all on-air mentions and contests
Hub for line-ups, contesting, 3rd party promotions & links back to lollapalooza.com
Tips & Shared Secrets
Lolla Helps Chicago Factoids
Inclusion on homepage of Q877.com from announcement thru the festival weekend and ending with a post Lolla photo/video/audio recap.
Inclusion in minimum 12 email newsletters to Q87.7 “Junkies” database. APRIL 9, 2013 120x live and recorded promotional spots to during the 2 week campaign
Featured on Lolla microsite on Q877.com & featured on homepage of Q877.com
Inclusion in email newsletter to database.
Text Alert to LOLLA & JUNKIES text alert databases (8,000+ members)
The first 100 people who signed up will be offered the opportunity to fill these coveted spots.
Q87.7 to tie in charity event/efforts with C3 approval
Press Opportunity Supported by a two week on-air, online & mobile campaign will encourage listeners GIVE back and sign up for the chance to donate their time to a good cause, and GET a pair of 1-day passes to Lollapalooza at the end of their volunteer shift! YOU GIVE &
YOU GET! On-Air Support 4/1 – 4/8: 50x Pre-promotional spots
4/9: LIVE line-up announcement hosted by Perry Farrell or TBD Lolla/Q87.7 artist
Full hour of tracks from Lolla artists.
Text-2-win contest every hour for 12 hours for 3-day passes
25x live mentions with hourly contest incl. artists & on-sale info.
4/9 – 8/4: Over 360+ mentions in Q87.7’s Concert Calendar Rundowns that air 3x every day in the “Q87.7 Concert Cloud”
4/10 – 4/12: 50x Live & recorded promotional spots with text-2-win contest in every daypart incl. artists & on-sale info.
4/13 – 4/28: 60x :15 recorded promotional spots per week supporting ticket (3-day & 1-day) info and on-going text-2-win & online contesting.
4/13 – 4/28: 50x live mentions within song intro/outro and jock content. This is the week Chicago wakes up from hibernation!
Spring is in the air, baseball is in season and everyone is itching to find out WHO IS PLAYING Beginning Monday, April 1st Q87.7 will be pre-promoting the Lolla announcement at The Chicago White Sox Opening Day Live Broadcast!
Again, on Monday, April 8th Q87.7 will take over a major bar in Wrigleyville to broadcast live for the Chicago Cubs home opener!
As our hopeful baseball fans are teased with a winning season, Q87.7 will be teasing them even further with the Tuesday, April 9th announcement.
These events will be filled with 3-day ticket giveaways before you can even buy them, co-branded promotional materials… AND co-branded inclusion on the ever popular 4/9 – Featured with launch of Lolla microsite on Q877.com
4/1 – 9/1: Featured on homepage of Q877.com for 6 months!
Inclusion in email newsletter to database 4/5, & 4/12 What's cool about a Cargo Van? Nothing. So we decided to let everyone leave their mark and call it the Graffiti Machine! YELL IT FROM THE ROOFTOPS!!
Q87.7 will be on the streets creating buzz around the announcement & on-sale for Lollapalooza at BOTH Sox & Cubs Opening Days! THE GRID JUNE, 2013 Live on-air announcement letting the music fans of Chicago know THE GRIDS have been released!
To celebrate, we’ll run a 2 WEEK promotion with text-2-win contests for 1-day tickets of their choice. With 4x contest per day Monday-Friday, we’ll continuously be directing listeners back to The Grids & ticket links.
60x live and recorded promotional spots announcing headliners & 1-day sales
40x live mentions with text-2-win contest highlighting headliners & ticket sales. Featured on Lolla microsite on Q877.com
Featured on homepage of Q877.com
Featured in that week’s email newsletter to database ONLINE MOBILE ON-AIR Text Alert to LOLLA & CONCERTS text alert databases (8,000+ members) Give real fans the opportunity to GIVE their time volunteering at a non-profit event & GET a pair of 1-day passes! Live on-air announcement letting the music fans know the Official Lollapalooza Aftershows have been announced
With access to 1 or more Q87.7 supported aftershow, we’ll start the week off giving our listeners special access to our stash of tickets.
Ticket giveaways will commence on-air, online & on-site at sponsor locations pending band, venue, sponsor etc.
100x live and recorded promotional spots announcing Aftershows & ticket sales
40x live mentions with text-2-win contest highlighting Aftershows ticket sales.
Featured on Lolla microsite on Q877.com
Featured on homepage of Q877.com
Featured in that week’s email newsletter to database
Text Alert to LOLLA & CONCERTS text alert databases (8,000+ members) What do people love more than Lollapalooza weekend???
...A WHOLE WEEK of music!!! Q87.7 is at the forefront of the alternative music scene in Chicago with a very passionate audience, who activate their own social bases when it comes to concerts! AFTERSHOW ACTIVATIONS (pending artist, venue, sponsor, etc.) Free show with downloadable ticket promoted through social sites
Secret venue/free show with first come first served ticketing
Low dough tickets (i.e. $8.77 ticket)
Q87.7 can come in to help activate a sponsored Aftershow with ticket drops, on-air, online, & social media. AFTERSHOW SUPPORT *Support may vary pending artist, venue, sponsor, etc.) LAST CHANCE FOR TICKETS TICKET DROPS Q87.7 CONCERT APP JULY Q87.7 CONCERT APP
THE ALLEY BILLBOARD
TICKET PICK UP PARTIES
LAST CHANCE FOR TICKETS! Brand Lollapalooza in the ultimate Chicago music fan app, the Q87.7 Concert App Logo inclusion in app title page
Lolla featured in top bar "popular shows"
All shows and artists included in listings THE ALLEY BILLBOARD Be in the heart of Chicago with a co-banded billboard for the month of July with Q87.7 at Clark & Belmont in Wrigleyville!
Plus, the opportunity to sell Lolla merchandise at this legendary retail outlet in Wrigleyville. TICKET PICK UP PARTIES Minimum 10x ticket drops
15x recorded promotional spots per event. (Min 150x mentions)
Events to be included on Q87.7’s Lolla Microsite
Event Tweet sent to Twitter followers with event info Minimum 5x Ticket Pick-Up Parties 15x recorded mentions per party. (Min 75x mentions) Events to be included on Q87.7’s Lolla Microsite Event Tweet sent to Twitter followers with event info Let’s get ready for the best weekend of the year 2 weeks early with ticket giveaways for 12 days straight! 7/15-7/21: 30x live and recorded promotional spots to pre-promote the 2 weeks of contests
7/22 – 8/2: 35x :15 recorded promotional spots promoting contest times and how to win.
7/22 – 8/2: 100x live mentions with text-2-win contests & cross promotion in all dayparts
7/22 – 8/2: 50x live mentions within song intro/outro and jock content. ON-AIR Featured on Lolla microsite on Q877.com & Featured on homepage of Q877.com
Inclusion in email newsletter to database 7/19, 7/26 & 8/2. MOBILE ONLINE 7/22: Text Alert to LOLLA & CONCERTS text alert databases (8,000+ members)
7/22 – 8/4: Inclusion in Q87.7’s general bounce back text message 200x live and recorded promotional spots during the 4 week campaign
Contest page on Q877.com with links to Lolla Brasil & Chile sites
Featured on homepage of Q877.com
Inclusion 4x email newsletters to Q87.7 database.
Text Alert to LOLLA & JUNKIES text alert databases (8,000+ members) LOTTA-PALOOZA We want to hook someone up with a LOTTA-PALOOZA!
For 4 weeks in March leading up to the Lolla Chicago Announcement, Q87.7 will execute an on-air, online & mobile campaign giving our listeners, and Lolla fans of Chicago, the chance to travel to Lollapalooza Brasil & Lollapalooza Chile!
What a great opportunity to tease the announcement a full month in advance! LOTTA-PALOOZA PROMOTIONAL SUPPORT Minimum 10 Posts on each Facebook & Tweeter respectively from on-sale to Festival.
Exclusive App space linking back to Q877.com/LOLLAPALOOZA
Constant updates from the festival weekend.
Photos & videos to promote before & after the festival.
Artwork & Logos to be included in posts
Custom created contesting, 3rd party sponsors, offers WE'RE
BUTTERFLIES SOCIAL SUPPORT In less than 1 year Q87.7 continues to grow it's social world by over 65,000+ 61,200 FANS 4,275 FOLLOWERS IN HOPES OF GETTING BACK ONTO THE FESTIVAL GROUNDS AS Q87.7, WE'D LIKE TO PROPOSE THE RELAXATION STATION!
LOLLAPALOOZA CAN BE ONE OF THE CRAZIEST WEEKENDS OF YOUR SUMMER AND WE'D LIKE TO PROVIDE A HAVEN TO RELAX AND RECHARGE! ON THE GROUNDS @LOLLAPALOOZA Thank you for your time and consideration! YOU GIVE & YOU GET SUPPORT 10x20 broadcast & interview space with co-branded backdrop & opportunity for third party, non-competing, Q87.7 sponsors.
Electricity, ISDN lines, phone lines
Q87.7 furniture rental & set-up
Inclusion on homepage of Q87.7.com
8/2-8/4: Q87.7 to provide daily food snacks, meals & drink through Lollapalooza sponsors, non-competing 3rd party sponsors
7/29-8/1: Pre-promote with 30x promotional spots from .
8/2-8/4: Live broadcast “Live at Lolla” executed from
8/2-8/4: 60x Promotional spots
8/2-8/4: Inclusion in Q87.7’s general bounce back text message The Q87.7 Artist Couch MEDIA AREA 20 x 20 tent & Entrance Arch
*Q87.7/Lolla schedule cards
Cards to feature a QR code linking back to the Lolla App!
Misting fans, glowing lanterns & lights
Cell Phone Charging Stations
80x Hammocks w/ station logo'd pillow
*Co-branded backdrops in tent
Q87.7/Lolla Imaged Music
Free standing Graffiti Wall for patrons to add their own art
*Lolla Living Room
*TBD custom 3rd party sponsor ideas, each pending C3 approval
*Requesting permission for 3rd party sponsor logo pending C3 approval The Q87.7 Artist Couch is the perfect place to park your butt, feel the wind from a box fan and answer some personal questions. THE Q87.7 ARTIST COUCH FOR ADDED CONSIDERATION LOLLA TEXT ALERT CLUB
THE ANNOUNCEMENT & ON-SALE
YOU GIVE AND YOU GET
THE ALLEY BILLBOARD
TICKET PICK-UP PARTIES
LAST CHANCE FOR TICKETS
Q87.7 RELAXATION STATION
MEDIA AREA / Q87.7 ARTIST COUCH
FOR ADDED CONSIDERATION
CAMPAIGN SUMMARY & TRADE REQUEST PROMOTIONAL ELEMENTS MEDIA PARTNER PROPOSAL 2013 Thank you for the opportunity to present this proposal as media partner for Lollapalooza Chicago 2013!
We are very excited to work with you again this year and continue to grow our partnership.
Thanks! Custom created microsite in line with Lollapalooza.com design ONLINE 4/9: Text Alert to LOLLA & CONCERTS text alert databases
4/8 – 4/12: Inclusion in Q87.7’s general bounce back text message MOBILE Q87.7 GRAFFITI MACHINE! OPENING DAYS! ON-AIR ONLINE MOBILE There is no spam in our feed just great info & funny stuff. We are a station here to entertain so why should that change on Facebook or Twitter.
All Lollapalooza coverage will be included on our social feeds! LOLLA HELPS CHICAGO FACTOIDS LOLLA LOOKS BACK SPOT BANKS FOR C3 FESTIVALS On-air spot bank with daily factoids on how Chicago benefits from hosting the Lollapalooza festival
Text Alert to LOLLA database On-air music feature looking back through the years of Lolla and all the great moments!
Daily spot bank
Text Alert to LOLLA database On-air, online & mobile promotional support for other applicable C3 festivals. Q87.7 PROVIDES PROMOTIONAL
SUMMARY A minimum of 1,715 live and recorded promotional announcements for all on-air features, promotions, contests and giveaways
A minimum of 12 inclusions in Q87.7's weekly newsletter
Custom text alert club & mobile alerts
Homepage exposure on Q877.com for 6 months
Exposure on Q87.7’s social media sites
Co-branded station vehicle
Charity tie-in promotions
Complete creation of all online, on-air and on-site promotions Promotional Value: $950,000 A minimum $10,000 advertising investment with Q87.7 Relaxation Station
20X20 high traffic area on the Lollapalooza grounds & permission to set up hammocks, charging stations, misters, graffiti wall, airbrush tatoos, etc. TRADE
REQUESTS Media Area: 10X20 tented space with electricity, ISDN lines, phone lines, ice, tables, chairs and opportunity to include a 3rd party sponsor on co-branded backdrop (only existing Lolla sponsors, with C3 approval) Ticket and pass totals:
300x 1-day tickets for each day (F/Sa/Sun)
50x 3-day Lolla Lounge passes
10x 3-day All Access wristbands
10x 3-day C3 Guest Passes
TBD number of Media, Working, Crew & photo passes for station working staff Opportunity to sell in existing Lolla sponsorships to all promotional elements and retain 100% of the revenue
Opportunity to sell in non-competing sponsorships to all “off-campus” Lollapalooza promotions and select on-campus elements and retain 100% of the revenue A minimum of 10 main stage announcements & Opportunity to partcipate in entrance recordings Q87.7 named as official media partner and logo included in various Lollapalooza advertising, including lollapalooza.com *Ideas can be expanded pending C3 interest & agreement * *Program can run March 2013 for 2013 travel, or later date for trips to occur in 2014.
*Pending sponsorship sold to underwrite trip costs.
*Requesting C3 provide two VIP passes for both festivals and any connnection of travel or sponsor who could assist in expenses