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RRC-KCI - April 2017 - FINAL

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Paul Koreen

on 13 September 2017

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Transcript of RRC-KCI - April 2017 - FINAL

This plan isn’t about recognizing what we have already accomplished. It’s about the work we have left to do, and how we will go about accomplishing it over the next five years.
A Conversation with Red River College
April 2017
[1]
WHY RRC?
[2]
RRC'S UNIQUE CONSIDERATIONS

[3]
OUR APPROACH FOR RRC
[2 RRC'S UNIQUE CONSIDERATIONS]
Develop...and implement.
...to achieve the multiple targets of a major campaign.
Build on key College campaign success factors...
...and design a 'layered' series of campaigns...
[2 RRC'S UNIQUE CONSIDERATIONS]
Building on a strong strategic start.
[1] Optimizing innovation in the funding strategy
...for example:
[2] Simplified governance and leadership structure
...for example:
Craft the campaign strategy...
[2 RRC's UNIQUE CONSIDERATIONS]
[2 RRC'S UNIQUE CONSIDERATIONS]
[3 OUR APPROACH FOR RRC]
[2 RRC'S UNIQUE CONSIDERATIONS]
[2 RRC'S UNIQUE CONSIDERATIONS]
[2 RRC's UNIQUE CONSIDERATIONS]
...with key areas of focus...
[3 OUR APPROACH FOR RRC]
...and implement together...
[3 OUR APPROACH FOR RRC]

[4]
WHY KCI?
Leverage KCI's unique combination of experience in Manitoba...
[4 WHY KCI?]
...with Colleges across Canada...
[4 WHY KCI?]
[1 WHY RRC?]
Future-focused RRC...
...and its 'inflection point' opportunity.
[1 WHY RRC?]
...to drive campaign success...
[3 OUR APPROACH FOR RRC]
"Inclusive Innovation - Making a Difference for Manitoba."
...and senior consulting resources...
[4 WHY KCI?]
Paul Vogt, President & CEO
4 early areas for exploration...
[1] Optimizing innovation in the
funding strategy
[2] Simplified governance and
leadership structure
[3] Collaborative communications
[4] Strategic resource investment
'Industry gateway' strategic corporate partnerships...
[2 RRC's UNIQUE CONSIDERATIONS]
Major philanthropic investments
[2 RRC's UNIQUE CONSIDERATIONS]
Community and alumni activation
[2 RRC's UNIQUE CONSIDERATIONS]
RRC Board
[3] Collaborative approach to communications
...for example:
[2 RRC'S UNIQUE CONSIDERATIONS]
RRC Communications Team
Media Relations
Brand (RRC and Campaign) and corporate communications
Student and academic stories
Creative and agency relations
Materials/Production
Campaign profile through social media and RRC website
Marketing Task Force to support community Campaign

KCI
Succinct key messages fluid, interchangeable
Highly customized proposals, pitch presentations
Dynamic engagement platforms for alumni through Giving Days and annual giving programs
Joint strategies on timing and sequencing of Campaign announcements
FAQ’s and Campaign Training Materials

[4] Strategic resource investments
...for example:
[2 RRC'S UNIQUE CONSIDERATIONS]
Formalize Corporate Partnership Program/Office
Alumni Giving Days and Mid-level donor
Stewardship and Impact Measures
Administrative Support
Effective expense allocation (eg. 1/3 on consulting; 1/3 on staffing; 1/3 on external (communications, events, recognition etc.)
Detailed financial modeling to understand 'what it will take to be successful'.
Detailed
financial model
framework
Detailed
campaign timetable
for key priorities
Step by step
critical path
for implementation
Role descriptions
for advancement staff, senior admin leaders and board
Campaign
volunteer leadership
structure
Top 50
prospect list
and sequencing strategy
Prospect
gap analysis
to identify gap
Alumni giving
review and strategy
Role of
collateral initiatives
(events, students, etc.)
Naming and recognition
plan
Culture of philanthropy
training program
Internal
campaign communications
strategy

Ongoing
Research
Support
Prospect
and Partnership Strategies 
Cultivation
Activity
Solicitation
Preparation and Execution
Volunteer Leadership
Recruitment
Staff and Volunteer
Support and Coaching
Internal
‘Family’
Campaign
Media Relations and
Communications
Campaign
Scorecards
and Monitoring

...focused on 'critical few' metrics.
[3 OUR APPROACH FOR RRC]
...to turn vision into reality.
[4 WHY KCI?]
Full transcript