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Marketing Plan :

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by

Dongming li

on 31 October 2012

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Transcript of Marketing Plan :

Li
Anna
Charles
Corentin
Simone Course Project Presentation : The Marketing Plan For RAM
Marketing,Strategy Group 4 provide? what do we P P P P Direct sales team.
District agent.
Alliance agent. Strategy-Focus Web site easier communication with customers - information about environment
- our vision, services and cost
- question board (answer in 24 hours An 'App' free application to promote company - Latest news about the environment
- our business information about environment
- articles about environmental individuals or organization Local newspaper for target segment (families living in Stockholm) - information about environment
- our vision, services and cost
- question board (answer in 24 hours Facebook Group easy to spread information - 'Like it' and becoming members
- show companies issue in 'Newsfeed'
- inform companies profile and
- link our homepage for more information Stay on target group Stay on europe Example:ALDI GROUP 1. Turnovers
2. Budget
3. Decision-maker:
4. Price & Service
5. Ice-break method Thanks! Slogan & logo put our slogan and logo for reminding - put the slogan and logo on cars, trucks
- put the slogan, logo and the website address on bags Key Demand Point Publish any Ads in 10 days. Shorter Advertising Time
thus cut down cost Market Segmentation Industry:Food Budget:>10,000,000 Decision-maker:IT department Value

Customers Market Phase:Rising romotion lace roduct rice Software Solutions for retail Ads Publishing.

Aim: cutting down promotion cost. Premium price.
Little discount. Solution package

Discount when deal with license for more than 3 years. T
H
A
N
K
S Calucation of benefit of supplier Value for customer Value for customers : 13 M

Percentage of price in the benefit: 65,7%
Full transcript