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THE GULL

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by

Vy Bui

on 10 May 2017

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Transcript of THE GULL

EXPLORE
About
Reservation
Menu
Contact us
TABLE OF CONTENTS
1. Introduction
2. The market
3. Our project potential
4. Promotion
5. Cost and profit
6. SWOT analysis
7. Conclusion
Logo
Our brand
Our vision
About us
1. INTRODUCTION
OUR VISION
Our brand
Name:
The Gull
- a seabird
Slogan:
Dive into the sea
'Our heart naturally opens when it’s time for us to enjoy the beauty of nature.'

- Basho
The expansion
Customers
Market
Summary
The income of people
Money people pay for each meal
Inexpensive, local restaurants
Fast food restaurants
Meal for 2 people, mid-range restaurant, three-course
Luxury restaurants
40,000 VND/person/meal
100,000 VND/person/meal
400,000 VND/person/meal
3,000,000 VND/person/meal
Market
Potential
Profitable
The market is
2. About the market
Number of restaurants in Kien Giang
Number of visitors in Kien Giang
The view
The food
The experience
What do the customers want ?
What do they want?
What are their budgets?
What are their budgets?
2. About the market
THE SPENDING ON FOOD AND BEVERAGE OF A TYPICAL TOURIST IN VIETNAM
Lowest: 5 USD/day
Average: 11.5 USD/day
Highest: 50 USD/day
Turn into a 5-star resort

Exclude:
Wine, snacks, tips, VAT, etc.
Nam Du is a small archipelago created by two volcanic formation.
Can be reached by a two-hour speed boat and a five-hour ferry.
THE LOCATION
OUR PROJECT POTENTIAL
Building
Interior design
The architecture
Design & Construction unit
Novaland Group
The resort's main hall
Building Sketch
Interior design
Architect: Andre Pierce
Contractor: Novaland group
TITLE 4
Food quality
FOOD SOURCE
Local fishermen
Local food suppliers
FOOD PRESERVATION
Our high-quality food storage
KITCHEN'S STAFFS
Chef: Gordon Ramsay
MENU
31 years of international experience in the culinary industry
Won three Catey awards in 1995, 2000 and 2006
12 other skilled cooks
Dining on drafts, boats, yachts
Booking in advance
Services quality
TOTAL: 1,109,293
Total: 4,852,621
What type of food?
What type of restaurant?
What type of food and restaurants do they like?
Willingness to pay of visitors for fine dining seafood restaurant in Vietnam
37
76
97
Professional bartenders
Various drinks
Bar
Professional bartenders
Various types of cocktails and wines
Free canoes
For first 5 minutes only
THE PRICE
Lowest: 5 USD/day
Average: 11.5 USD/day
Highest: 50 USD/day
The spending on food and beverage of a typical tourist in Vietnam
Our price
Food: 5 USD - 20 USD
Services: 2 USD - 15 USD
Exclude packages and wine
-> View, food and experience
About us
Located at Nam Du beach
Fine dining restaurant
Started from 2015
Targeted customers: tourists and middle to upper stream.
The quality
Numbers of restaurants in Vietnam (2014)
Numbers of tourists to Kien Giang in seven months (2014)
Top eight most frequently visiting countries in Kien Giang in seven months (2014)
Abroad
Dive into the sea
Percent
4. PROMOTION
Packages
Events
Media
Membership
Voucher
THE FRESH
The Hollywood Reporter
The Gull Vietnam, located in the heart of Nam Du beach is now being one of the most unparalleled dining experience that you can find in this small beautiful country.
Oceanic Breeze
It promises an intimate and relaxed dining experience that offers something different to local and foreign patrons and ensures you enjoy a memorable food experience every time.
Packages
On that same date, we had two full-time co-workers officially on board: Michael, from part-time to full-time, and Paul, previously a volunteer, would become a fellow worker. Their commitment to the The Gull gave us a fresh boost, bringing in vital vigor to the team. Now, with young people taking up work at The Gull, and everyone busy brainstorming, we see infinite possibilities. This indeed shows how God’s hand has been blessing the future works by The Gull, which will far exceed our previous achievement.

Also on January 1, 2013, Brother Lou joined us as a full-time volunteer, and started to take ownership of his tasks. He made errand runs back and forth between the old and new offices non-stop, making progress on the renovation. Although busy as we were these days, our hearts were filled with gratitude. Life timing is never too early or too late. His will surpasses ours; His plan for us is larger and better than we could ever ask for or imagine.

“And there were shepherds living out in the fields nearby, keeping watch over their flocks at night. An angel of the Lord appeared to them, and the glory of the Lord shone around them, and they were terrified.” (Luke 2:8-9)
Night
Twilight
Sunset
BOOK NOW
$800
Outside
Inside
On the seashore
On the yacht
On the raft
In the hut
The view and decoration
Set your own view & style
The meal
1 appetizer
3 main dishes
2 desserts
2 optional drinks (exclude wine)
The music theme
A pianist
A violinist
Choose one of these
A jazz singer
Extra: A trip on a beautiful boat
The decoration
Optional
The meal
1 appetizer - 3 main dishes - 2 desserts - Optional drinks (exclude wine)
A birthday cake
Gifts
Small handmade chocolates to all guests
Voucher 200,000 VND at The Gull
BOOK NOW
10 - 12 people: 300 USD
12 - 25 people: 680 USD
There will be many, many “first times” ahead of us. Through these past events, it reveals to us that he has prepared even bigger and more wonderful things for The Gull ministry. This reminds me of a group of shepherds described in Luke, who are a simple, grass-root people. When they see the angel report tidings of great joy to them, they are greatly scared. But the angel said to them, “
Do not be afraid
.” Yes, all is from preparations and arrangements are with no worries.

Everyone who walks through our doors is either already a friend, or will be. By embracing that theory, The Gull know that every guest will have exceptional service, outstanding food and hopefully will know that whenever they walk into The Gull, that they are coming home. To ensure that that philosophy saturates the restaurants, Jon and Kim have hired the best management team in the city who in turn have selected the most experienced and diligent service staff possible.


Events
Seafood buffet
Every first Sunday of the month
$25/person
Lunar New Year
Valentine
20th January - 5th February
Lucky money/Discount/Gifts/etc.
Hawaiian Festival
www.thegull2017.com
The Gull Vietnam
The Gull Vietnam
39303019 - 0987 888 999
TRAVEL
MEMBERSHIP
Bronze
Silver
Silver
Gold
Diamond
VOUCHER
200,000 VND
500,000 VND
THE GULL
THE GULL
VOUCHER GIFT
VOUCHER GIFT
*Voucher usage will not be counted as points in member card
*Voucher usage will not be counted as points in member card
*Voucher cannot be exchanged into cash
*Voucher cannot be exchanged into cash
"Marriage is incredible. It’s able to make people experience things they thought they would never experience and learn things they thought they would never know.” Let we help you to create your loving memories with wonderful experiences at The Gull.
'Our heart naturally opens when it’s time for us to enjoy the beauty of nature.'

- Basho
Media
Membership
Voucher
5. TOTAL COST
Cost of construction and facilities: 675,000 USD
Cost of staffs: 125,000 USD
Cost of building maintenance: 2,073 USD
Cost of promotion: 15,085 USD
INITIAL COST
CHRONICAL COST
811,085 USD
142,073 USD
6. SWOT Analysis
STRENGTHS
WEAKNESSES
THREATS
Unique in Vietnam
Attract tourism
The weather
The environment
OPPORTUNITIES
Enhance tourism as a whole
High profit in the long run
OPPORTUNITIES
Compete against resorts
CONCLUSION
Opening in November 2017
First Scottish chef to win three Michelin stars
10th February - 14th February
Discount total 2% each couple
A small handmade chocolate gift
Release sky lanterns on New Year's eve
19th June and 19th July
Hawaiian music, dancing and singing performances from Hawaiian artists
Coconut drink and Hawaiian cuisine
$30/person
Full transcript