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Social Media for Travel & Tourism

Long Island CVB
by

Crystal Washington

on 9 September 2013

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Transcript of Social Media for Travel & Tourism

Social Media for the
Tourism Industry

Twitter:
#mpipdd
@cryswashington
Want these notes?
Text cwashington to 22828
OR
leave your business card
Increase Efficiencyd
Get Found
Search
Build Reputation
Get Answers
Collect Testimonials
Create Professional Community
Build Relationships- FOM
Viral Messaging
Build Community
Drive Traffic for Promotions
Search/Discovery
Observe Trends
Viral Messaging
Increase event engagement
Build Reputation as Resource
Post Event Report
Create Chats Pre & Post Events
Get Found
Search
Event Interviews/Create Content for Other Social Networks
Drive Traffic for Promotions
Crowdsourcing
Concept Boards/ Event Boards
Event Wrap-Up
Drive Traffic for Promotions/Sales
Drive Excitement for Events
Promotions
Scavenger Hunts/ Incentives
Get Found
Want These Notes & Extras?
Text cwashington to 22828
+
Over 200 million users worldwide
Median age 41
Average income $89,000
(Twitter – $58,000, Facebook – $61,000)
Culture: business
Over 1 billion users!
Median age 35
#1 social network for finding a job according to MBA Online– 18 million Americans
(LinkedIn– 10 million, Twitter– 8 million)
Culture: social/relationship
Over 500 million users
Median age 31
Awesome for spreading information quickly
Culture: content/add value
Over 1 billion users
Owned by Google
Video is king in search and interaction
Fastest growing social network
67% female
Creates more referral traffic than Google+, LinkedIn and YouTube combined.
Culture: sharing/tips
Location-based social network
31% of mobile social media users use Foursquare
Blog
Get Found
Summary
Groups
Connect
Use Cardmunch or Google Goggles to instantly add new contacts' business cards to LinkedIn.
Listening &
Prospecting

Attract
Referrals

Broaden Network
Viral Messaging
Social Media

http://pinterest.com/source/yourwebsite.com/
Free Tools
Measure Results
Engagement (Comments, Shares)
Click-Through
Promotion Redemption
Inquiries/Leads
Usage of Interactive Content (Apps, Planning Tools)
Email List Growth
Sales
Do not simply measure social media growth
Yelp Reviews
Foursquare and Facebook check-ins
Facebook shares
Twitter mentions
Image shares via Facebook, Twiter, Instagram, and Pinterest
Video shares on YouTube and Vine
Full transcript