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Social Media for Travel & Tourism

Long Island CVB

Crystal Washington

on 9 September 2013

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Transcript of Social Media for Travel & Tourism

Social Media for the
Tourism Industry

Want these notes?
Text cwashington to 22828
leave your business card
Increase Efficiencyd
Get Found
Build Reputation
Get Answers
Collect Testimonials
Create Professional Community
Build Relationships- FOM
Viral Messaging
Build Community
Drive Traffic for Promotions
Observe Trends
Viral Messaging
Increase event engagement
Build Reputation as Resource
Post Event Report
Create Chats Pre & Post Events
Get Found
Event Interviews/Create Content for Other Social Networks
Drive Traffic for Promotions
Concept Boards/ Event Boards
Event Wrap-Up
Drive Traffic for Promotions/Sales
Drive Excitement for Events
Scavenger Hunts/ Incentives
Get Found
Want These Notes & Extras?
Text cwashington to 22828
Over 200 million users worldwide
Median age 41
Average income $89,000
(Twitter – $58,000, Facebook – $61,000)
Culture: business
Over 1 billion users!
Median age 35
#1 social network for finding a job according to MBA Online– 18 million Americans
(LinkedIn– 10 million, Twitter– 8 million)
Culture: social/relationship
Over 500 million users
Median age 31
Awesome for spreading information quickly
Culture: content/add value
Over 1 billion users
Owned by Google
Video is king in search and interaction
Fastest growing social network
67% female
Creates more referral traffic than Google+, LinkedIn and YouTube combined.
Culture: sharing/tips
Location-based social network
31% of mobile social media users use Foursquare
Get Found
Use Cardmunch or Google Goggles to instantly add new contacts' business cards to LinkedIn.
Listening &


Broaden Network
Viral Messaging
Social Media

Free Tools
Measure Results
Engagement (Comments, Shares)
Promotion Redemption
Usage of Interactive Content (Apps, Planning Tools)
Email List Growth
Do not simply measure social media growth
Yelp Reviews
Foursquare and Facebook check-ins
Facebook shares
Twitter mentions
Image shares via Facebook, Twiter, Instagram, and Pinterest
Video shares on YouTube and Vine
Full transcript