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Paige Turner

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kezia mitchell

on 2 May 2013

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Transcript of Paige Turner

Mapping out our Target Groups 2013 2009 2010 2011 2012 Paige! 0 + - = 9 8 7 1 2 3 4 5 6 c WHERE DO THEY LIVE? Demographic Summary of Target Market group Average Income: $100,902

Total number of potential households: 7,770,415

Average age: 38.3 Target Group 01- Top Rung, 02- Suburban Splendors, 03-Connoisseurs, 04-Boomburbs, 08-Laptops and Lattes, 09-Urban Chic, 23-Trendsetters, 40-Military Proximity, 63-Dorms to Diplomas

All of the subject groups have an MPI over 120 for buying books in the last 12 months Paige turner Kezia, Isabel, and Marissa Demographic Summary Table On the Go! BRING IT IN THE CAR!




ANYWHERE!!! THE END Focus Target Groups Top Rung
Suburban Splendors
Laptops and Lattes
Urban Chic
Dorms to Diplomas What are their interests/ hobbies? PAIGE TURNER Paige Turner wants to target families that have bought books at book stores in the last twelve months- that's where the product will be sold Market Strategy Advertising on TV, focusing on Ski jumping/Alpine skiing channels that is watched heavily by our target groups. Advertising on the radio, focusing on classical music that proves to be a favorite of the target groups.
from 6am-10am, where our groups are more often to tune in. Advertising on the internet on Real Estate information websites and websites for travel plans. Which are the most visited of the websites for out target groups. Advertising in stores such as Macy's and Nordstrom which are highly shopped at by our target groups. In comparison, our target groups are mostly white and have high income. They tend to listen to classical music, are single families and live in cities Do you wish that you could stay comfy in bed and still enjoy a good book? Well, no more need to wish! The automatic voice activated Paige Turner is here! To flip your pages while you stay snug under the sheets! Take it anywhere! Use it while shopping Long car rides Don't limit your knowledge due to lack of comfort, embrace your knowledge with Paige Turner
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