Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

HWSW - Ne csak kérdezz, mérj is!

No description
by

Zsuzsa Kovács

on 23 November 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of HWSW - Ne csak kérdezz, mérj is!

Don't just ask users.
Measure them.
better content
data for
finding problems
better decisions
data for
data for
1
2
3
user
needs
user
behavior
user
value
quantitative
qualitative
Spotify
suggested content based on what you listen to
weekly discovery
Netflix
its success was backed with data beforehand
house of cards
suggested content based on what you watch and like
watch next
Prezi
1.5 years of measuring usage
templates
measuring user success
helping users build better prezis
the $300M button
"I’m not here to enter into a relationship."
registration
10x mobile views
"I’m not here to enter into a relationship."
download app for view
Jared Spool
'08 Obama campaign
collected 10M emails and raised $60M
iterative improvement
read more
Obama campaign
https://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
The $300M button
https://www.uie.com/brainsparks/2011/10/17/the-back-story-for-the-300-million-button/
How Netflix Uses Analytics...
https://blog.kissmetrics.com/how-netflix-uses-analytics/
http://qz.com/571007/the-magic-that-makes-spotifys-discover-weekly-playlists-so-damn-good/
Spotify's Weekly Discovery
Iterative improvement
built 300 to have a
100 good templates
template improvement
is an AB test
each release
A/B tests at Prezi
to find the best version
test variants
being measured
you are
Senior User Experience Researcher
Zsuzsa Kovács
interviews
surveys
usage data analysis
a/b testing
diary studies
usability tests
100%
73%
48%
21%
+30%
Full transcript