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SAMSUNG SITUATIONAL ANALYSIS

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by

Monica Vuong

on 6 September 2014

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Transcript of SAMSUNG SITUATIONAL ANALYSIS

SAMSUNG Competitive Advantage Action 1: Notes Situational Analysis Matrix Partners preso! Harvard Business Review How to lower the cost of enterprise sales? = GALAXY _ _ _ _ _ _ _ GALAXY Weaknesses Strengths 1.Powerful specifications, great features
2.Widely accepted OS
3.Phones available at different price points
4. Excellent branding and advertising SWOT Opportunities Travels to Clients Emma Taylor & Khanh Pham Action 2: Action 3: Content: Samsung Galaxy Series -Samsung is a hardware leader but has too much of dependence for software from other parties.

-They have issue with the battery life in Galaxy S series. Emma Taylor
&
Khanh Pham {Situational Analysis} S M G 1. Company overview
2. Samsung Galaxy
3. Situational overview
4. SWOT analysis
5. Competitive advantage analysis Threats - Brand image: positive perception of consumers about Samsung's smartphones

- Timely Product Introductions: continue releasing a better device after a few months

- Supply Chain: Samsung produces up to a third of the materials in smartphones and tablet computers. Thank You :) About Samsung - Produced by Samsung Electronics

- Android operating system

-Since June 2009 untill January 2013, 46 different models were released

- Most popular series: Samsung Galaxy Note and Samsung Galaxy S Samsung Galaxy Series
- Unit sales: 125 million Galaxy phones
- Sales Revenue: $9.4 billion

-Samsung is NO.1 in terms of mobile phones market share

-Launch of Samsung Galaxy IV -> 19% increase in market in 2013 -The rural market of the Asian countries are emerging as the biggest market of the world

-Strategic tie ups with Google will help Samsung capture electronic market. -Threat on design and build quality by higher end mobile
manufacturers

-Many of the Samsung phones are banned in many countries
-> sales decline
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