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Transcript of DSG FNS V1

DSG Team
Alan Bekelman
Amanda Bobnis
Marcia Cohen
Caitlin Corbett
Leslie Warrick
Scottie Whiteley
Bass Zanjani
Fifth National Summit Debrief
for Federal Coordination Team
Summit Objectives
A Hopeful Future: Sustaining Our

Work to End Youth Violence

To share effective and promising multi-dimensional approaches to addressing violence that include prevention, intervention, enforcement, and reentry.

To provide a critical opportunity for the Administration to promote what is working to address youth violence, and inspire more communities across the country to take action to ensure all young people live in safe communities.

To highlight the work of three of OJJDP’s signature initiatives: the National Forum, Community-Based Violence Prevention (CBVP), and Defending Childhood Initiative, as well as the White House’s My Brother’s Keeper (MBK) initiative in its effort to empower young men of color

Event Planning/Logistics
Content Development
Secure a cost-effective and conveniently located meeting place for the over 770 Summit attendees

To ensure effective co-branding of the Summit with with My Brother’s Keeper Initiative (MBK) and highlight examples of alignment of the work and the federal investment in communities across the country

To ensure wide spread input from grantee sites, FCT and White House’s Domestic Policy Council

Social Media/Communications
Leverage media platforms to ensure maximum public awareness of breadth of initiatives and alignment of efforts
Develop resources and tools that highlighted the effectiveness of the work
Research Symposium
Social media: twitter, instagram, youtube

To review and discuss the state of youth violence research

Event Planning
Challenges with securing the meeting space

Contract negotiations/finalization with Hilton
Conference cost reporting form development and submittal
Planning calls

Biweekly planning meetings with Summit working group

Biweekly planning meetings with World Bank to develop the International track

Involvement with/support of Youth Engagement Committee

Collaborated with OJP’s OCOM department on live streaming, social media hashtags, etc.

Content Development
Provide topical gap analysis on Summit agenda
Propose and develop workshops
DSG provided quality control to ensure that the most salient/relevant
topics were presented

Managed all agenda changes and updates throughout the development

DSG solicited input/involvement of YVP sites and FCT members

DSG submitted workshop proposals on topics including suicide prevention and diversion programs, that could not be included due to breakout space

DSG tracked all workshop suggestions from the YVP sites and members of the FCT, and was responsible for notification of workshop approval/denial. DSG worked with presenters in advance to develop their presentations, discuss AV needs, ensure necessary materials were printed, confirm workshop time changes, etc.
DSG coordinated a planning call with Oakland CBVP, San Jose Forum, a Cities United representative, and an OJJDP program manager moderator for the “Youth Violence Prevention: A Path to Sustainability” workshop, and was responsible for integrating all presenters’ slides into one presentation.

Content Development
Help align/combine workshops that had similar topics
To maximize the quality of sessions and best utilize breakout space, DSG combined workshop proposals with similar content, and then facilitated planning calls to coordinate the presentations.

“Building Community Trust: Strategies for Law Enforcement and Faith-Based Organizations” was originally two separate proposals from the DOJ faith-based office and Cleveland Forum site. DSG saw the benefit in approaching the building community trust topic with both faith and law enforcement resources, and worked with the two groups and OJJDP to coordinate.

Annual report
Social Media/Communications
Develop resources and tools that highlighted the effectives of the work
Initiative videos:
Created professional documentary style videos for each initiative

Chose 6 cities that had co-located initiatives. Exception being Rosebud

Worked with site directors to capture cross section of community partners

Annual report
Solicited input from sites

National movement

Cutting edge approach/shared framework

Operationalized through aligned federal/local approach

Local impact


Leverage media platforms to ensure maximum public awareness of breadth of initiatives and alignment of efforts
Livestream (LS)
Allowed for a heightened sense of importance and differentiation

Summit had geographical and physical restrictions. Streaming allowed for and content live on the web to be accessible to a worldwide audience. Net effect: Exposed content to far greater number of people.

A byproduct of LS is that it creates a viable source of information and news that can generate social media and therefore engages non attending stakeholders and new people

Created mechanism for engagement, action and response

Social media strategy
Leveraged livestream to heighten awareness and create discussions to measure conversations across platforms

Engagement: the total number of audience comments, likes, and shares (basically any action a fan or follower takes) per social post. 

Amplification: the exposure of the Summit across all social networks

Affinity:  the number of “positive clicks” per social contribution

Focused on the following metrics:
Research Symposium
Development of agenda

Development of participant list

From registrants online and onsite
Outreach to participants
Summit Logistics
Social Media/Resources
Research Symposium
Evaluation Responses

DSG Summit Objectives
Summit Logistics
MBK co-sponsorship a unique aspect of the Fifth National Summit

The event spanned two and a half days
Morning plenaries
Afternoon concurrent workshops on topics ranging from addressing trauma/exposure to violence; building community trust; faith involvement in YVP; reentry and juvenile defense; the public health approach to violence prevention; and bullying prevention, to name a few.
Initiative recognition videos dispersed throughout the event
Full transcript