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Challenging Ideas - Blood donation campaign
Transcript of Challenging Ideas - Blood donation campaign
• Green box photo shooting
• Free health checkup
• Funny slogans
• Vampire menu in the cafeteria
Can be implemented at relative low cost
Helps people to preserve their health
Brings employees together
Sets a good example for others to follow suit
Business Organisation Dpt.
Blood donation campaign
How much blood can
We, Generali donate together?
Blood means circulation,
Circulation means moving,
Moving is Life itself.
Around 108 million blood donations are collected globally every year.
More people donate blood in high-income countries.
2020 is the target year for all countries to obtain 100% of blood supplies from voluntary unpaid donors.
65% of blood transfusions in low-income countries are given to children under five years of age.
World blood donation day 2015
All Generali countries
All organizational units
Employees and agents
Blood donation ratio:
Employees involved in the campaign:
Employees heard of the campaign:
• Posters and flyers
• Levitating living statues
• News on intranet
• Online database
• Live webcams
• Video compilation
• Real life stories
• Online game
Worldwide on the same day
Infographics & data
Thank you for your attention!