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Challenging Ideas - Blood donation campaign

Tamás Takács
by

Generali Biztosító

on 8 January 2015

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Transcript of Challenging Ideas - Blood donation campaign

• Hosts & hostess wearing authentic vampire costumes and makeup
• Presents
• Green box photo shooting
• Free health checkup
• Funny slogans
• Vampire menu in the cafeteria
Can be implemented at relative low cost
Helps people to preserve their health
Brings employees together
Sets a good example for others to follow suit

Tamás Takács
Business Organisation Dpt.
Hungary
Challenging Ideas
Blood donation campaign

countries worldwide
How much blood can
We, Generali donate together?
Blood means circulation,
Circulation means moving,
Moving is Life itself.

DID
YOU
KNOW?

Around 108 million blood donations are collected globally every year.

More people donate blood in high-income countries.

2020 is the target year for all countries to obtain 100% of blood supplies from voluntary unpaid donors.

65% of blood transfusions in low-income countries are given to children under five years of age.
Timing:
Halloween
World blood donation day 2015

Competition
All Generali countries
All organizational units
Employees and agents

Implementation

Objectives
Blood donation ratio:
7.5%

Employees involved in the campaign:
20%
Employees heard of the campaign:
80%

Guinness record
Communication
• Posters and flyers
• Levitating living statues

• News on intranet
• Banners
• Webpage
• Online database
• Live webcams
• Video compilation
• Real life stories
• Online game
Worldwide on the same day
Infographics & data

Benefits
Thank you for your attention!
Contact:
Tamás Takács
tamas.takacs@generali.com
60
more than
77,000
employees
Press release
Full transcript