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LSU: Hurricane Katrina Crisis Comm-PR Cases

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Justin McDonald

on 16 November 2012

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Transcript of LSU: Hurricane Katrina Crisis Comm-PR Cases

Louisiana State University Office of
Public Affairs LSU: Managing Crisis Communications
Through Hurricane Katrina Summary: Social Media Links http://www.prsa.org/SearchResults/view/6BE-0611B05/0/LSU_Managing_Crisis_Communications_through_Hurrica On August 29, 2005, Hurricane Katrina pounded the Louisiana coast. Louisiana State University (LSU) found itself being the central hub for state and federal disaster response. The LSU Public Affairs office response program focused mainly on three areas. Communicating key messages to internal and external audiences Managing national and international messages by transmitting critical information to the public. Managing community relations, services and assistance. PRSA Award: http://www.lsu.edu/pa/photos/hurricane/ LSU Hurricane Relief Photos: Weaknesses Strengths Suggestions Adopted radio communications because traditional methods were ineffective Created a media command center to manage all media and relay information. Only utilized e-mail broadcast messages to alert students Utilize text and phone call alerts to share information instead of just e-mail. Justin McDonald
Katie Hochgertel
Kelly Phillips LSU YouTube Page http://www.youtube.com/user/LSU/videos?view=0 LSU News Twitter https://twitter.com/lsunews 24-hour hotline for hurricane victims LSUPA worked with the Louisiana Department of Health and Hospitals and the Arkansas Department of Health and Human Services to utilize their experiences in disaster response. PR Cases and Problems
Dr. Richard Ganahl The key audience with whom it was important to share information. Information for victims of the crisis and human needs we the first priority of the LSUPA office. Reports were only given two times a day. Used on campus facilities solely for media usage. LSU focused on a speedy publication of "Eye of the Storm" instead of community outreach Focus more on relief efforts and community outreach instead of a speedy book publication Use social media (Facebook, Myspace) to share photos and information. Could of given more reports to command officials considering the rapid progress of the storm Discussion Questions Do any of you have friends or family affected by Hurricane Katrina? Do you believe LSU reacted well to this crisis situation? Has social media or crisis communication tactics changed since Hurricane Katrina?
example: Hurricane Sandy Hurricane Katrina Resources http://www.lsu.edu/faculty/mccarthy/katrina.htm HAPPY 21st BIRTHDAY, TONY

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