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Colour (Master Copy)
Transcript of Colour (Master Copy)
Atelier tally, (2014).
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Blue Cloud weather
[image] (n.d.). Retrieved 17 January, 2015 from http://pixabay.com/en/sky-blue-cloud-weather-summer-15198/
Bourn, J. (2011).
Colour Meaning: Meaning of the Colour Blue
. Retrieved from http://www.bourncreative.com/meaning-of-the-color-blue/
Bouquet of Roses
[image] (n.d.). Retrieved January 17, 2015, from http://pixabay.com/en/bouquet-of-flowers-red-roses-261231/
Ciotti, G. (2013).
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing
. Retrieved from http://www.helpscout.net/blog/psychology-of-color/
Chivers, T. (2014).
Seeing red? The mind-bending power of colour
. Retrieved from http://www.telegraph.co.uk/culture/art/10767459/Seeing-red-The-mind-bending-power-of-colour.html
Clay, B. (n.d.).
Search Engine Optimization – SEO Tutorial
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Colour Emotion Guide [image] (2013). Retrieved January 19, 2015 from http://images.huffingtonpost.com/2013-01-20-Color_Emotion_Guide22.png
Colour Wheel Pro (2014).
See Color Theory in Action
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Field of sunflowers
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George, J. ( 2014).
Colour Theory 101
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Metzger, M.J. (2007). Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research.
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Morton, J. (2012).
Red The meanings of red
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Morton, J. (2012).
How colour affects taste and smell
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Morton, J. (2012).
Yellow The meanings of Yellow
. Retrieved from http://colormatters.com/yellow
Patane, D. (2013).
How Colors Affect Our Purchase Decisions
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Scott-Kemmis, J. (2015). Blue in Business. Retrieved from http://www.empower-yourself-with-color-psychology.com/blue-in-business.html
Smith, K. (n.d.).
All about the colour red.
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Smith, K. (n.d.). All About the Colour Yellow. Retrieved from http://www.sensationalcolor.com/color-meaning/color-meaning-symbolism-psychology/all-about-the-color-yellow-4297#.VLRtr3tGR8E
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Vegemite celebrate its 90th birthday
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As a team of four, we have worked collaboratively to research our chosen topic 'colours' for our second assessment, Learning and Communicating Online at Swinburne Online. We have applied our online learning, research and collaboration skills as both consumers and producers of online information to develop this presentation. The presentation explores the primary colours red, yellow, and blue through three themes: Colour and Marketing, Colour and Symbolism, Colour and Body.
The colour yellow is the most visually eye-catching colour and marketing managers, organisations and companies use this fact to promote their branding, advertising and products.
As Gregory Ciotti, 2013, stated branding a product requires that an image of your product needs to be created first and then the colour choice matches the image or personality of the product.
This mood enhancing colour moves people to take quick action. These facts can be seen in leading brands such as Yellow Pages, DHL, McDonald’s, Subway, Nikon, Hertz, National Geographic Channel (Morton, 2012).
For our sources of online information we established its credibility and reliability by applying the checklist approach by Metzger (2007), and the contextual method by Meola (as cited in Metzger, 2007).
Firstly, the author’s credentials, qualifications, and affiliations could be confirmed with outward links or in the about page of the website. All our online sources linked to social media sites which provide further verification of the author and the content through peer reviews.
Secondly, they ranked first or high in Google’s search engine. It means these Web sites are error-free and professionally created and has met Google’s optimization requirements (Clay, 2015).
Thirdly, the online sources were either current or produced after 2010.
Fourthly, the purpose of the Web sites is mainly informational, but they do advertise products and services.
Fifth, the web sources had outward links to other sources that discusses the same topic and gives a practical way to check, compare the coverage and quality of the subject (Metzger, 2007). As a result, we felt confident that our presentation would be a reliable source of information about colour.
Blue is one of trust, honesty, loyalty, conservative, reliable, responsible and peaceful.
This colour portrays an inner security and confidence. It creates a calm atmosphere thus enabling us to take control and do the right thing in stressful situations.
Blue is good for physical and mental relaxation. It reduces stress, gives a sense of calm. Enticing us to lie down and look up at a clear, blue sky. Blue is freedom from the hectic pace of life (Scott-Kemmis, 2015).
Blue is considered to be the colour of the mind. It is associated with water and peace (Economic Times, 2012).
It has conflicting associations such as cold, unemotional and unfriendly. The Colour Blue is:
• Most preferred by men.
• Most used colour for offices (people are more productive in blue rooms).
• Kerbs appetite.
• Lowers the blood pressure and calms your mind.
• Associated with melancholy - having the "blues".
• Aids concentration.
Blue pills were shown to be more effective as relaxants (Colormatters, 2012).
Is blue is your favourite colour? If so, which one of the choices below defines your personality?
In marketing, light blue represents dependability, trustworthiness and security. It can also characterise calm and spirituality.
Lighter blues represent calm and friendliness for social media platforms.
Websites promoting technology, medical equipment, cleanliness, male products, or both male and female products use some blue in their colours (Empower-yourself-with-color-psychology, 2015).
Yellow is the strongest colour. Have you ever wondered why the smiley symbol is yellow? Yellow helps to release a chemical in the brain called serotonin essential for putting us in a happy mood.
This colour can change our mental activity; it aids visual concentration and activates the brain, so it stimulates creative thinking.
Yellow also helps our practical thinking abilities opposite to day dreaming. It helps us to make logical decisions rather than emotional decisions.
Yellow relates to the ego and self-worth, so we are sensitive to how others perceive us. So it relates to confidence, challenges, logic, fun and cheerfulness (Scott-Kemmis, 2015).
The colour red can stand out from the crowd. Red portrays power or passion and the favourite used in various media platforms. Red stimulates people to make quick decisions; it is a perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and Web sites (Colour Wheel Pro, 2014).
In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc.) (Colour Wheel Pro, 2014).
Red is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, and items related to sports and physical activities.
Red means passion, active, youth, rich and impulsive. Many restaurants use the colour red to stimulate appetite e.g. Mc Donald’s, Pizza Hut, KFC (Economic Times, 2012).
Seeing red can raise our blood pressure and our heart beat. Today scientific research proves these beliefs, for example, according to a study in 2004 football teams wearing red usually win compared to team’s who wear other colours (Chivers, 2014).
What does the smell of a new red sports car or the sweet taste of a red strawberry have to do with colour? Our body use not only vision but use other senses, at the same time, to identify a colour. Like tasting it, hearing it and feeling it, its called synaesthesia. (How Color Affects Taste and Smell, 2015).
The colour red can have both positive and negative meanings. The common associations are life, love, passion, energy, health, courage, spirituality vs. anger, danger and violence. These are associations that we have inherited from the past. Blood is red. So, it represents life/passion, our basic instincts (LiveScience, 2011).
In Asia, red symbolises good luck. Red is the most popular colour in China. In India and Nepal brides, wear red Saris because it means success and happiness (Colormatters, 2012).
In more modern society, it represents beauty, winning sports teams, political parties and has inspired poets, musicians, designers, artists (Kate Smith, n.d.).
The colour yellow depicts hope, happiness, positivity clarity, energy and optimism. It also has conflicting associations such as caution, sickness and jealousy. Interestingly many of these associations were developed and adopted from early civilisations and different cultures and are still practised today. Such as:
In Japan, yellow stands for courage.
In India, merchants wear yellow and Hindus wear yellow to celebrate the Festival of Spring.
In Egypt, yellow was worn to signify the dead.
In China, it’s the colour of happiness, glory, and wisdom.
Yellow signifies 'sadness' in Greece.
In France, yellow is the colour of jealousy.
Yellow flags indicate quarantine in medical situations.
A penalty is indicated in soccer when a shows a yellow flag.
A yellow vehicle symbolises joy and young-at-heart (Morton,2015; Bourn 2011; Smith,2015).
Group 1: Assessment 2A
In conclusion, we have learnt how history, culture, personal experiences, modern uses of colour and scientific research has influenced our perceptions of colour. Also, how colour meaning can change in different applications.
Today we have a clearer understanding of how our eyes and other senses absorb colour and in turn, has an effect on our mind and emotions.
The development of this presentation about colour required group 1 to develop important skills such as communication skills, sourcing credible/reliable information and production skills. Lastly, we hope that viewers of this presentation have enjoyed the journey of learning about colour.
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