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Honeywell Aerospace|Launch PR Benchmark 1

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by

Fran Matera

on 7 June 2014

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Transcript of Honeywell Aerospace|Launch PR Benchmark 1

Phoenix
Goals
Honeywell Aerospace
External PR Plan

Objectives
Tactics
Primary Research
Secondary Research
Thank You!

We now welcome any questions
Secondary Research
Opportunities and Strengths
External Communication
3 partners by Dec. 31, 2014
100 individuals, females ages 10-15 , 40% interest
Primary Research
Economic
Communication
Storyboard
Results
Timeline
50% (54 of 108)


opening scene
retiree
old footage
expert
challenger/
Arizona science center
child interview
CEO
future clip
#HAERO100
May 20
June 18
September 1
June 1
July 1
2 versions
Goodwill and Involvement
Increase Interest
Taglines
Forever forward
Fast forward into the future
Creating space for the future
Possibilities of flight. Made easy.
63%
"Presenting a new development low cost gas turbine engine to Ray Azar and John Mason"
38,000 Employees
Full transcript