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Unit 9: Creative Product Promotion P1

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by

David Passer

on 12 March 2015

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Transcript of Unit 9: Creative Product Promotion P1

Unit 9: Creative Product Promotion P1
What is the promotion mix use for?
The promotion mix is combination of methods that are used for a product or service in order to sell that specific product or service
What is advertising?
Advertising is a way of displaying a product or service in a attractive way to a customer in a non personal presentation.
BT use advertising on regular basis on television they now use teenagers as the trying to attract students to buy their broadband and television services.
Describe the promotional mix used in two selected organization for a selected product/service
I will be describing how the promotional mix is used for BT and Virgin Media.
what are the methods in the promotional mix?
Advertising
Personal selling
Sales promotion
Public relations
Sponsorship
Direct mail
How to BT and Virgin Media Use Advertising?
Virgin use advertising on a regular basis on television they recent have david tennant advertising there tivo box the target televison watchers that want new channels and moives.
What is personal selling?
Personal selling are when a trained employee is in the public selling a product or service.
Why don't BT and Virgin Media use personal selling?
BT don't use personal selling because they don't need to pay a salesman to sell their product because they already have a reputation in the market.
Virgin Media don't use personal selling because they already advertise on television and becausethe already have a reputation in the market it unnecessary to employ a salesman.
What is Sales Promotions?
Sales promotions are discounts that are used to attract customer to buy the product that's on a discounted price.
How does BT and Virgin Media use sales promotions?
BT use sales promotions a lot they have bundles that contains they broadband, telephone and television for a set amount per month.
Virgin Media use sales promotions in the same way as BT they provide Bundles with broadband, Tivo and telephone at a set price.
What is Sponsorship?
Sponsorship is where a business pays to be associated with a certain event or image.
How do BT and Virgin Media use Sponsorship?
BT sponsor the national Scottish football stadium which is good advertising as every Scotland game they are being advertised
Virgin sponsor Usain Bolt which is good advertising as people see Usain Bolt they will associate him with virgin broadcast being fast like him.
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