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Emirates airline presentation
Transcript of Emirates airline presentation
Some figures & facts
How does Emirates airline communicate
through the world ?
Table of contents
Analysis of different ads by continent
Is a universal campaign possible for an airline company ?
A worldwide presence
• Based in Dubai
• Created in 1985 by the Dubai’s royal family
• Owned by the Dubai’s government.
• CEO: Tim Clark
• Operating 3 000 flight per week.
• Turnover in 2013 73 113 million AED (Arabian Emirates Dirham) = 14 708 millions of €
• a growth of +668% in 10 years
• 22,6% per year
Gulf and Middle East
Gulf and Middle East
2013 revenue: 1,47 bln $(+ 12.7% yty)
From the International Airport in Dubai :
More than 800 flights per week
130 destinations over six continents from Dubai
Fly Emirates. To over Six Continents
Message of the commercial:
Dubai – the 21st century city full of the richness and diversity
Emirates– the 21st century airline with the recent and modern fleet and with over 400 awards for service excellence
2013 revenue : 1,35 billions € (+ 9,5%)
More than 250 flights/week
Employs more than 4000 people
feeling of adventures
almost no human being!
Europe represent 28,4 % of
geographical revenue in 2012
East of Asia / Australasia
and Europe are the best revenue
streams behind America
Only with its flights towards Europe, the company generated a 5,5 billion dollars in 201/2013
15 % progress compared with the previous year
Wilderness, animals, landscapes, aerial views,
feeling of adventures, almost no human being!
Use of 7 quotations = represent all the reasons for going in Europe.
Images parade, represent Europe, its attractions and symbols
Dynamic person who want to visit Europe
To promote the attractions of Europe
To show that thanks to Emirates, they can move towards Europe easily
To show that Emirates is established everywhere and can answer all requests
20 884 AED m (4 204 millions €)
2nd region in term of turnover
Is an universal campaign possible
for an airline company?
YES! Share a smile by Emirates
29 videos in 14 different languages
Target => Globalistas
“Individuals who are well-travelled, or have ambitions to become well-travelled, and who also embrace the opportunity to try the unfamiliar”
for your attention !
Any questions ?
To be different from the competitors
Reach the right target
Promote the crew and their skills
Allow connecting people and cultures
Maybe not as efficient as specific ads
Some people don't feel concern because
of cultural differences
They say that they are the best airlines company so they have to be up to their promises
a universal campaign is possible and the one of Emirates is relevant
Emirates is the first airline company which propose an universal campaign
The right target is reached - Globalistas
Allow them to be leader on the market
9 destinations in North America
3 destinations in South America
The airline forecasts to operate 15 routes
in the US between 3 to 5 years
2013 : new brand campaign to build awareness of its network strength across America.
: encouraging people to explore the best the Americas have to offer