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Transcript of Blablacar
is a Carpooling Communautary plateform
leader in the European market
. Created by Frederic Mazzella in 2004.
10 millions of people
200% per year
Became paid in 2011, in the order of 15% of the ride.
Strengths / Weaknesses :
Opportunities / Threats :
Western Europe and France / Country by Country for the rest of the World.
Teenager or young people first (Leisure use) / people in employment.
Ecological footprint, CSR for companies/
: Reliable, Simple, user-friendly interface
Marketing strategy analysis
Transparency about the margin
Carpooling values loss
Following a differentiated marketing
Low-budget traveler people, young adults aware of ecological
Leisure and employed people
Hard users of cars , like Western Europe, soon India...
Twice lower than a train ticket. Challenge the prices of public transport
Commitment between BlablaCar, the driver and he carpooler
Possibility of choosing your carpooler and let commentaries, rate the ride...
Easy to book
: Existence, Drivers
: Convivial, Carpool prices, commision, ponctuality.
: on the website, diversity of the ways to communicate
: Mondial market, IdVroom, Low-cost companies.
: Diversity of the social categories, rise of individualism.
2012 : The Service Charge
Turnover : 182 millions €
2014 : The evolutionary tax
Blablacar raise $ 100 million from Index Ventures
French Monetary and Fiscal Policy
Environmental citizen and ecological system
10 millions of members
allows passengers to save 182 millions € since his foundation
CO2 reduction in air
General conditions of service
Payment obligations Driver
Charter of good conduct
Insist more on the ecological part of the company Remembering to the users the benefits
Explain more clearly the tax raise.
Approch is based on people and saving money
FOR YOUR ATTENTION
An efficient marketing strategy but some