Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Blablacar

No description
by

Ninon Métier

on 20 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Blablacar

Introduction
Bla
Bla
Car
is a Carpooling Communautary plateform
leader in the European market
. Created by Frederic Mazzella in 2004.

10 millions of people
using BlaBlaCar

13 countries

Growth of
200% per year

Became paid in 2011, in the order of 15% of the ride.


SWOT
Strengths / Weaknesses :
SWOT
Opportunities / Threats :
PESTEL
Segmentation
Geographic
:
Western Europe and France / Country by Country for the rest of the World.

Demographic
:
Teenager or young people first (Leisure use) / people in employment.

Psychologic
:
Ecological footprint, CSR for companies/
Saving money

Behavorial
: Reliable, Simple, user-friendly interface
Targeting

Marketing mix

BlaBlaCar
Marketing research
Recommendations
Marketing strategy analysis
Transparency about the margin

Carpooling values loss

Following a differentiated marketing
:

Low-budget traveler people, young adults aware of ecological
problems.

Leisure and employed people

Hard users of cars , like Western Europe, soon India...


Positioning
PRICE:
Twice lower than a train ticket. Challenge the prices of public transport

RELIABILITY:
Commitment between BlablaCar, the driver and he carpooler

COMMUNITY:
Possibility of choosing your carpooler and let commentaries, rate the ride...

SIMPLICITY:
Easy to book

BlaBlaCar
: Existence, Drivers

Product
: Convivial, Carpool prices, commision, ponctuality.

Communication
: on the website, diversity of the ways to communicate
Market
: Mondial market, IdVroom, Low-cost companies.

Consumers
: Diversity of the social categories, rise of individualism.

Economy

2012 : The Service Charge
Turnover : 182 millions €

2014 : The evolutionary tax
Blablacar raise $ 100 million from Index Ventures
Politic



French Monetary and Fiscal Policy
Social

Environmental citizen and ecological system
10 millions of members
allows passengers to save 182 millions € since his foundation
Ecology

CO2 reduction in air
Legislation

General conditions of service
Payment obligations Driver
Security Policy
Charter of good conduct
RECOMMENDATIONS
Insist more on the ecological part of the company Remembering to the users the benefits

Explain more clearly the tax raise.

Approch is based on people and saving money
THANK YOU
FOR YOUR ATTENTION
An efficient marketing strategy but some

issues :
Full transcript