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Co-creating the Arab Spring: Understanding the Transformation of Service Systems through Value Co-Creation Practices

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Kotaiba Abdul Aal

on 18 March 2015

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Transcript of Co-creating the Arab Spring: Understanding the Transformation of Service Systems through Value Co-Creation Practices

Sweden
Syrian
President Bashar al-Assad (right) assumed power in July of 2000.

His father Hafez (left) ruled for 30 years until his death.


Leadership
14 teenage boys were arrested for writing anti government graffiti on the wall of the school.

For suggesting "the people want to topple the regime."

The Assad government would not release the boys instead shunning and insulting their parents.

The children were reportedly beaten brutally, burned with cigarettes, and had their fingernails pulled out.
March, 2011
Attempting to quiet down the uprising. Assad:
-Released the teens
-Released dozens of other political prisoners
-Lifted the 48 year-old State of Emergency
Too little too late: Demonstrations were too far spread
Later, these children were released. Videos of them were shared by Syrian activists on social media and were reported by the traditional media triggering the spark of the Syrian revolution.
This is not a movie....This is Syria now
Co-creating the Arab Spring: Understanding the Transformation of Service Systems through Value Co-Creation Practices

Karlstad University-Sweden

Per Skålén
Bo Edvardsson
Kotaiba Abdul Aal

ctf.kau.se
Syria
3200 km
Thank you for your attention
The Aim of the Study
This study examines how ITC co-creational practices (Facebook, live streaming, Youtube, Skype, Mass-SMS) were used during the “Arab Spring” to accomplish transformation .
The study suggests that activists used several ICT co-creational practices joining forces to create service systems that challenged and transformed institutionalized service and social systems.
Findings
Implications for business
a lesson from Spotify
Napster
Kazaa
Spotify
lessons to be learnt from
the extreme example of the Arab spring

1- teach us that value co-creation is embedded in social and service system

2- teach us how social and service system are transformed

3- says something about how service innovation is accomplish in social and service system
Niklas Zennström
Service and goods logic
social and service system
Full transcript