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The Bulletproof Practice [Shared]

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by

Ali Alatas

on 15 March 2017

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Transcript of The Bulletproof Practice [Shared]

Bulletproof
Practice
The
8 Habits of High Performing Practices
Why am I giving this Presentation?
Born and Raised in ATL . Here is Buckhead - My flagship practice
My practice Evolution
Discuss my practice evolution… Start, today, where I’m going?
2002
2017
2016
2005
Graduated Dental School
Started FFS Practice
Building 3rd
2nd acquisition
Acquired PPO practice
Multiple real estate
2009
Opened 2nd
(Buckhead) location
+ 2 associates
Struggles the same
2015 vs 2016
Why did all this

teach me??
Re-engineered my life
Purpose of work is to provide for our life
Re-engineered
Changed my work schedule and moved to 9 days clinical / week
Got balance and focus back.
Exciting times in dentistry
Digital technology convergence
Technology is exploding with digital convergence
Digital impressions
["Trios Demo" Video]
>50MB
[3D Printer with orange cover Video]
> 50MB
Dentistry caught Wall Street attention too!
If you get large enough, valuations can be excellent
Does anyone know what “traditional valuations” of dental practice are in terms of EBITDA?
10 - 20X EBITDA is not uncommon
Why?
1. Failed partnership
2. 560K Embezzlement
3. Family needed me
*The lesson it taught me.
Keep
Going.
Podcast
Launched late 2016
“Why?”
Systems & Marketing
Habits of Highly Performing offices
So a lot of my friends have practices MUCH larger than my network
These are not just my habits.
Truly believe that you “Are the average of the 5 people
you spend time with”.
EXCEPTIONAL & ContAgious
CULTURE
Once I realized that I was NOT the most important person...
Get an awesome team and then get out of the way. Team will protect that environment.
1
habit
(con't)
Value of having a morning meeting
Components / Value that compose one
1
habit
PRIDE in physical space
They love their offices.
2
habit
Spend more time there with family.
Your practice has GUESTS...all day long. Be proud of it...invest in it….it’s the best
investment you’ve ever made.
Focus on the patient experience.
Rehab- do it. Build - do it.
Buckhead office
2
habit
Roswell office
2
habit
Coming Soon - location 3
2
habit
Clinical Excellence and Patient
Education
3
habit
I get it...everyone says this but few execute on communicating this to the people that matter. What good is clinical excellence if you can’t use it.
Marketing master. Storytelling. Video….video and more video.
Addicted to Social Media
4
habit
Not outsourced.
Not SPEWING dental. Creating entertainment.
Show examples of what do to.
Marketing on Social media.
Follow TRENDS. Look at the APP store.
Online Reviews + Process
5
habit
Why is Amazon the leader in consumer?
Our process.
Google & Yelp is are the leaders.
Facebook is a far 3rd place.
Give Yelp hack.
Time is precious so incentivize them.
Number obsessed
6
habit
Monitor numbers daily (morning meeting)
Value Creation
7
habit
Examples:
Video / Education
Patient Experience
Website / Marketing
INVEST IN YOU!
8
habit
CE, Podcasts, meditate, enhanced food & nutrition, personal trainer, personal coach,
Exec assistant, complex physical with physician, Bulletproof coffee
Set goals. Daily...review them. “What’s going to move the needle forward TODAY”.
BE EPIC (as a goal) in all areas of your life
You better be GOOD first….lots of peeps depend on YOU
What you track & focus on naturally increases
Focusing on WRONG metrics...
We get ONE ticket on ride called planet Earth.
Extras
Book recommendations (insert images from “Habit x - Book recommendations”
1) Built to sell - John Warrillow
2) Tools of Titans by Tim Ferriss
3) 80/20 Principle by Perry Marshall
4) Force of Nature by Laird Hamilton
Life Hacks
Nootropics.
Headspace.
Morning Miracle.
Bulletproof to re-teach your body.
More quiet / creative / personal time.
Podcasts….while driving. Always.
TED talks...
Full transcript