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The Bulletproof Practice [Shared]
Transcript of The Bulletproof Practice [Shared]
8 Habits of High Performing Practices
Why am I giving this Presentation?
Born and Raised in ATL . Here is Buckhead - My flagship practice
My practice Evolution
Discuss my practice evolution… Start, today, where I’m going?
Graduated Dental School
Started FFS Practice
Acquired PPO practice
Multiple real estate
+ 2 associates
Struggles the same
2015 vs 2016
Why did all this
Re-engineered my life
Purpose of work is to provide for our life
Changed my work schedule and moved to 9 days clinical / week
Got balance and focus back.
Exciting times in dentistry
Digital technology convergence
Technology is exploding with digital convergence
["Trios Demo" Video]
[3D Printer with orange cover Video]
Dentistry caught Wall Street attention too!
If you get large enough, valuations can be excellent
Does anyone know what “traditional valuations” of dental practice are in terms of EBITDA?
10 - 20X EBITDA is not uncommon
1. Failed partnership
2. 560K Embezzlement
3. Family needed me
*The lesson it taught me.
Launched late 2016
Systems & Marketing
Habits of Highly Performing offices
So a lot of my friends have practices MUCH larger than my network
These are not just my habits.
Truly believe that you “Are the average of the 5 people
you spend time with”.
EXCEPTIONAL & ContAgious
Once I realized that I was NOT the most important person...
Get an awesome team and then get out of the way. Team will protect that environment.
Value of having a morning meeting
Components / Value that compose one
PRIDE in physical space
They love their offices.
Spend more time there with family.
Your practice has GUESTS...all day long. Be proud of it...invest in it….it’s the best
investment you’ve ever made.
Focus on the patient experience.
Rehab- do it. Build - do it.
Coming Soon - location 3
Clinical Excellence and Patient
I get it...everyone says this but few execute on communicating this to the people that matter. What good is clinical excellence if you can’t use it.
Marketing master. Storytelling. Video….video and more video.
Addicted to Social Media
Not SPEWING dental. Creating entertainment.
Show examples of what do to.
Marketing on Social media.
Follow TRENDS. Look at the APP store.
Online Reviews + Process
Why is Amazon the leader in consumer?
Google & Yelp is are the leaders.
Facebook is a far 3rd place.
Give Yelp hack.
Time is precious so incentivize them.
Monitor numbers daily (morning meeting)
Video / Education
Website / Marketing
INVEST IN YOU!
CE, Podcasts, meditate, enhanced food & nutrition, personal trainer, personal coach,
Exec assistant, complex physical with physician, Bulletproof coffee
Set goals. Daily...review them. “What’s going to move the needle forward TODAY”.
BE EPIC (as a goal) in all areas of your life
You better be GOOD first….lots of peeps depend on YOU
What you track & focus on naturally increases
Focusing on WRONG metrics...
We get ONE ticket on ride called planet Earth.
Book recommendations (insert images from “Habit x - Book recommendations”
1) Built to sell - John Warrillow
2) Tools of Titans by Tim Ferriss
3) 80/20 Principle by Perry Marshall
4) Force of Nature by Laird Hamilton
Bulletproof to re-teach your body.
More quiet / creative / personal time.
Podcasts….while driving. Always.