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NFC-enabled destination cards

Brennpunkt eTourism 2012

Jessika Weber

on 21 November 2012

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Transcript of NFC-enabled destination cards

APPROACH Advantages Visualise complex connections and relations
Orientation on a problem
Easy way to present complex information
Multidimensional perspective
Consistent future projections Disadvantages Numerous variations & Flexibility
Sources of error in process
Human factor & Subjectivity
Inadequate knowledge of the method
Quality of the process Attitude towards Acceptance
Business Model
Convenience to Use
Role Allocation
Diffusion of NFC Scenario...
method for long term planning to create different situations in the future which are based on a complex network of influence factors.
Conceptual Design Statement of Choice Flexible research design
Picture of Multiple Futures
Unconventional method in tourism Key Factors of Influence Influence Matrix System Grid NFC-enabled virtual
Destination Cards ... are based on and comprise of the functionality of current destination smart cards, but are implemented into an NFC-enabled mobile device which allows the use of mobile device features (e.g. camera, GPS) to enhance a destination card. Research Question 1:
What are the influence factors, which determine the concept for application cases of NFC-enabled virtual destination cards?

Research Question 2:
How can the conceptual design of application cases for NFC-enabled virtual destination cards be designed? MNO-centred DMO-centred ASP-centered CONCLUSION NFC-enabled virtual Destination Cards...
Adaption and Diffusion of NFC
Different Role Allocation Plans
New Cooperation
Provide NFC Infrastructure and Investment
Creativity and Added Value
Multiple Future Scenarios & Launch Strategy
1. Level: NFC-based Smartcards
2. Level: NFC-enabled virtual DC DEFINITIONS Short range technology to exchange data formats between two mobile devices or a device and an NFC tag (chip)
Standard is based in RFID
By simply bringing two mobile devices together (few centimeters), NFC is triggered
Enables communication, m-payment, access, card emulation NFC Destination Cards CRM-Tool
Bundle products and services of a Destination
Provide access, bonus and payment
Service Offer: All inclusive, Bonus or Payment Cards
Valid for the length of stay, few days or 24 hours
Business Model: Payment or Apportionment Financed
Technology: Barcode, Magnetic Stripe or Smart card Business Model:
Standardised NFC-based loyalty App is pre-installed on customer's device (higher diffusion)
Customer unlock functionality with a Secure Code from the DMO
Ability to run more loyalty card at the same time

Acceptance: widely due to open NFC infrastructure

Convenience: high (pre-installation, standardisation)

MNO is responsible for Security

Costs are manageable
DMO: Infrastructure, Marketing
MNO: NFC application Business Model:
Individual NFC App
Different standards
DMO=Owner of Customer Data
Provide touristic service providers with NFC Infrastructure (NFC tags)

Acceptance: moderate due to local Availability

Convenience: App needs to come to the Customer!

High security level

Costs are high for DMO due to development of Infrastructure, Marketing, NFC App Business Model:
Standardised NFC App
ASP (SKIDATA, innovators)=Owner of Customer Data
Different standards vs. crowd sourcing platforms
Public vs. private NFC Infrastructure

Acceptance: moderate depends on market share

Convenience: Innovators & first movers will survive!

Security of Private Data is unknown

Cost intensive: Marketing, NFC App development Create scenarios on how NFC-enabled mobile Destination Cards will be implemented in the future. What is NFC about? Research Questions Morphological Box Raw Scenarios 3 Scenarios of a Conceptual Design of NFC-enabled Destination Cards Outlook
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