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The Hibiscus Research and Development Incubator (HRDI)

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Randi Coward

on 13 May 2014

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Transcript of The Hibiscus Research and Development Incubator (HRDI)

The Hibiscus Research and Development Incubator (HRDI)
Overview of Organization
L3C subsidiary of Tuskegee’s HDIRE

Provides balance between a non-profit and a for profit entity

“They offer the protection of a corporation and the flexibility of a partnership, but are explicitly formed to ‘further a socially beneficial mission and [to] qualify as a Program Related Investment for foundation partners’.” (Vitello)

HDRI will be a and L3C because (1) it’s purpose is to research and educate individuals about PH and the health benefits provided by HS; (2) it was created to fund the research of Tuskegee faculty and incubator tenants more so than to earn a profit; and (3) is was not created to advance any political/legislative agendas.

Executive Summary
The Hibiscus Research and Development Incubator (HRDI) will be a L3C subsidiary of the Health Disparities Institute for Research and Education (HDIRE) at Tuskegee University.

By using acres of land on the campus of Tuskegee University to plant hibiscus sabdariffa the HRDI will accomplish the following :
Research the health benefits of hibiscus sabdariffa when treating Pulmonary Hypertension and educate the community.
Provide internships for current students in order to further their research experience.
Use HDRI to provide socially conscious companies and entrepreneurs with the research, assistance and hibiscus to produce hibiscus based products that address PH.
Offer participating professors a stipend for their research.
Hire recent alumni and community members to manage the business and land.
Step 1
Production and Research

Acquire X# acres of land from Tuskegee for growth of HS.
Acquire open office space for daily administrative activities.
Acquire or build space (greenhouse) and/or space for harvest, storage of HS, and distribution.
Step 2
Step 3
Step 4
Incubator and Research

Begin survey research on awareness of Pulmonary Hypertension in the Tuskegee community.
Raise awareness in community of Pulmonary Hypertension and the effects HS has on PH.
Through holding educational classes
Community events

Incubator and Research

Recruit companies/ businesses/ entrepreneurs/ sponsors to join HS Incubator.

Production and Research

Hire interns to prep and crop the land
Production and Research

Maintain and harvest

Incubator and Research

Provide tenants with research, assistance and hibiscus to produce hibiscus-based products or services to provide health benefits to PH

Production and Research

Distribute to tenants
Hire recent alumni for research assistance and day to day management/operations assistance.
Provide continuous on call assistance to tenants.

Incubator and Research

Gain feedback and research from tenant.

Step 5
Production and Research

Implement improvements of practices based upon trial and error of daily operations.

Incubator and Research

Implement and update incubator practices from feedback results.

Hibiscus Sabdariffa
HDIR Community Genuine Wealth
Economic/Financial Capital
Economic Growth (GDP)

The school has the opprotunity to bringing in extra money through the HS plants. This is not only increasing the economic growth of the school but also the professors, students anf community members it employs.

Net Worth

Sell of the HS plants will increase the net worth of the research its self along with the net worth of all of the researchers and the plant will increase. As research gets more in depth and more uses for HS are discovered the net worth will increase yet again.

Built Capital
Private /household infrastructure (dwellings/farms)

The university and all of their resources. The land that all of the HS is being grown on.

Public infrastructure

Farmers markets in the town.
A large target market because hypertension is so prevalent in this area.

Ideas, patents, processes, knowledge

Tuskegee is put above the rest because she they are the ones who have started the research on the hibiscus products.

Natural Capital
Agricultural Land

The land in order to be able to grow the hibiscus to make the different products that they offer.

Sustainable Living (Ecological Footprint)

By continually planting hibiscus plants.

Sustainable food

tea, juice, jam...etc

Social Capital
Safe communities
By selling these products they would be improving the community hopefully encouraging other people to do something good for the community. Also educating them on the effects of HS as well as Pulmonary Hypertension.

Job satisfaction rates
When people are selling something that encourages better living, job satisfaction increases because it makes people good about themselves.

Human Capital
Meaningful and full employment
All of the employment would be meaningful because the job of selling something that prevents an illness is a meaningful job.
Knowledge and skill
This all comes from Tuskegee University through the research of the hibiscus plant.
Long, disability-free life
This is what one of the goals of the products would be. By taking and using these products they are promoting a longer healthier life.
Healthy infants and toddlers
Healthy, productive seniors
By eliminating/preventing illnesses you they are essentially making people live longer and are more productive in older age.
Healthy diet
They are encouraging people to eat more natural foods which are healthier than foods with preservatives in them.
Healthy lifestyle
Encouraging people to eat these natural foods makes them live healthier lifestyles
Low disease rates
They are trying to prevent diseases
Healthy body weights
By eating healthier you are helping to keep your body weight under control a little bit better.
Healthy mental well-being
When your body is healthier your mind tends to be healthier

Sense of Belonging
Giving people a job to do, a purpose, a sense of belonging in their own community/university/workplace etc...
Employment rates
Employment rates would increase because they would be hiring inters as well as recent graduates from Tuskegee. They would help increase employment rates from outside of the school as well by selling their products and allowing people to sell their products in local stores and farmers markets.
Workplace health and wellness
By having people sell products that encourage healthier living that may encourage people to make healthier choices in not only work but their everyday lives.

Students and staff salary/stipend support to conduct the research and manage the lab
Administrative support/buy-in
Reserved space to grow the HS
Supplies to conduct the research

To use research and HS to address health disparities and PH

Overview of Social Problem
U.S. Public Health Law legally defines health disparities as follows: “Health disparities are defined as differences in the overall rate of disease incidence prevalence, morbidity, mortality or survival rates in the population as compared to the health status of the general population” (http://www.tuskegee.edu/hdire.aspx). In 2002, heart disease was ranked the number one cause of death for non-Hispanic Blacks according to the US National Vital Statistics system ( MMWR: 3). It is considered a health disparity that plagues members of the African American community as, “...the risk factors and incidence, morbidity, and mortality rates for [this] disease is greater among blacks than whites” (MMWR:1). Pulmonary Hypertension (PH) is a condition in which there is high blood pressure within the arteries that pump blood from the heart to lungs (American Heart Association).
Current Trends
Tuskegee University and Tuskegee, Alabama is plagued by a food desert in which the only food options through McDonalds, Kentucky Fried Chicken, Dollar General, Family Dollar, Piggly Wiggly and the farmer’s market. The lack of healthy food options increases the prevalence of PM in the Tuskegee community

There is a lack of quality and accessible health care in African American communities

Root Causes
PH can be caused by multiple conditions such as HIV, illegal drugs, lupus, sickle cell and also through predisposed genetic factors

Health outcomes are correlated with wealth, a neighborhoods concentration of race and poverty, unhealthy neighborhoods and inequitable social policy,

Environmental Landscape
Pulmonary Hypertension Association

Pulmonary Hypertension Clinician and Researchers

Lack of funding and/or grant opportunity

Lack of support by Tuskegee University and/or HDIRE

Approval for reserved space on Tuskegee grounds to grow the Hibiscus Sabdariffa

Help the HDIRE reach more people by adding PM to the list of health disparities it addresses

Help foster entrepreneurship in the community

Increase awareness of PH in the Tuskegee community, and awareness of the effect HS has on PH
Thus potentially decreasing the amount of local residents with PH

Can be recognized on the Tuskegee University website that highlights the research of faculty with a link to the work being accomplished at :

Social Impact Model Arrangement
Provides continuous research and development for the products.

Partnerships with the local companies/ businesses/ entrepreneurs/ sponsors.
Social Impact Strategy
Research the health effects that HS has on PH

Educate the community about PH and the benefits of HS through seminars, symposiums as well as products and services

Impact of Performance
The number of professors able to collect stipends

The number of internships provided

The number of alumni hired

The number of community members hired

The number of products/services created with the help of the HRDI

Operating Model
Complete steps 1-4 (See Overview Diagram) in the first year of operations. This gives us the opportunity to to get information out to and gain the interest of the public. Which will assist in the sell of HS and gain of partners.
Social Impact Model
Vitello, Cody. "Introducing the Low-Profit Limited Liability Company (L3C): The New Kid on the Block."

"Health Disparities Experienced By Black Or African Americans --- United States." MMWR: Morbidity & Mortality Weekly Report 54.1 (2005): 1-3. CINAHL. Web. 5 May 2014.

Mark Anielski, Community Genuine Wealth

Kreitz, Kelley and Andrew Wolk. "Business Planning for Enduring Social Impact." 2009.

AMERICA, IN. "Tackling the Root Causes of Health Disparities Through Community Capacity Building."

Tuskegee University: An Innovative Look at the Rich History and Potential Future of a Prestigious HBCU

Structure and Content of Grant Proposal (Google doc with Chastity Bradford - Comments)

SBIR Bradford 5-3-14 Word Document - (Information given by Chastity Bradford)

HRDI Business Model Canvas through Canvanizer

Founding Team Development
Professors as primary researchers
Recent alumni as secondary researchers and middlemen between primary researchers and incubator tenant ( fill positions during step 4)
Interns as apprentice to both primary and secondary researchers (fill positions immediately)

Marketing, Branding, & Development
Resource for the community

Classes in the community to educate the products

Gain feedback from clients so we can continue to improve upon our products.

Customer Relations Management
Having these knowledge workshops about the effects the HS has on PH and knowledge of the many different uses of a HS plant (food, tea, natural coloring, etc…) keeping up with the partnership and continuing to bring knowledge to local markets/companies HDRI would partner with.

Target Audience
1. The African American population of Tuskegee Alabama
- For promotion of the health effects HS may have on PH
- Promotion of health education classes on the cardio-protective effects of HS

2. Tuskegee University

3. Entrepreneurs and businesses interested in using Hibiscus Sabdariffa as a product promoting the prevention of PH
Phase I research of Hibiscus Sabdariffa as a potential therapeutic used to treat pulmonary hypertension

Generate feedback through surveys from clients who have used the products in order to make continuous improvements upon the products.

HDIRE (Health Disparities Institute for Research and Education)
L3C Subsidiary of this Institue
Tuskegee University
Relationship and use of facilities
To reach out to TU students/alumni
Auburn University & University of Florida
Existing Research Collaborations
Local Tuskegee Businesses
Restaurants, Farmers Markets, etc…
Social entrepreneurs who use incubator to create sustainable hibiscus related products or services that address PM


Instead of marketing hibiscus as a completely new product on the market, focus on bringing the knowledge from the research to any farmers market, local market, etc.. (wherever HRDI would be trying to sell the parts of the hibiscus to) to avoid expensive marketing.
PHCR Membership
PH Clinicians and Researchers
Membership (PHCR)
Health Symposium's
List your practice in the Find a Doctor section of the PHA website
Exchange ideas on the PHCR email group
Attend a live educational program or access the PHA Online University
Enjoy discounted registration fees for PHA’s International PH Conference and Scientific Sessions ($100 savings)
Share your expertise by speaking at an upcoming PHA program or writing a guest column for one of PHA’s publications
Partner with PHA by hosting a Building Medical Education in PH event at your institution
Submit your news or events for potential inclusion in one of PHA’s publications
Receive the PH Roundup - PHA's monthly newsletter about cutting-edge opportunities and findings in the field.

The Tuskegee News
This Local Station relationship will help promote awareness in the community of:
the HRDI's research on PH
HRDI events at Tuskegee University
Chasity Bradford
Biology Professor at Tuskegee University
Historical representation of a Tuskegee University alumni involved in science
Recommended Next Steps for Phase 1
Submission of application for the SBIR grant to support research of the effects of the dried calyxes of the Hibiscus Sabdariffa on Ang 1-7 expression in pulmonary vascular endothelial cells, whose dysfunction appears to be the key in the initiation of Pulmonary Hypertension, which have never been investigated.
Value Proposition
Need and Opportunity
As an L3C subsidiary of HDIRE, the HRDI will add community genuine wealth to the university, community and those affected with PH in the following ways:
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