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"SWEET TREATS" A Feasibility Study on the Production of Pastillas

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by

Kaye Kress

on 10 March 2014

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Transcript of "SWEET TREATS" A Feasibility Study on the Production of Pastillas

Floor Plan
PRODUCTION PROCEDURE
Ingredients
PRODUCT
Pastillas is a milk-based delicacy that is available in Sweet Treats branch, grocery stores, sari-sari stores, and other retail outlets. It will be offered with various flavors namely, Chocolate, Peanut, and the classic Milk flavor. The size of Pastillas will be one (1) inch in diameter and will be shaped like a ball. It may be bought individually (per piece), in a pack of twenty (20s), and in a pack of fifty (50s).
Pastillas de Leche
or
Pastillas
is also known as Candied Milk which originated from the townsfolk of San Miguel, Bulacan. It is a Filipino delicacy made from milk and is characterized by its softness and sweetness.
"SWEET TREATS"
MARKETING STRATEGY
The business will utilize the “word-of-mouth” advertising strategy. Furthermore, Sweet Treats will also make use of posters and flyers.
A Feasibility Study on the Production of Pastillas
OBJECTIVES
Sweet Treats
is set to offer various flavors of Pastillas, in addition to the primary flavors offered at the start of the operation of the business,which will be Mocha, Ube, and Langka. In addition to this, the business also plans to achieve its expansion through increasing the number of branches in Tuguegarao City within two (2) years. With the smooth operation of the business, it targets to obtain a profit of forty thousand pesos
(Php 40, 000) monthly and an increase of
five percent (5%) in the production of Pastillas every month.
MARKETING ASPECT
Promotion
The business will have its product reach its customers mainly through Sweet Treats branch. It will also be distributed in grocery stores, sari-sari stores, and other retail outlets.
Channel of Distribution
Price
MILK
CHOCOLATE
PEANUT
TECHNICAL ASPECT
Location
Sweet Treats will have its main branch strategically located at the lower ground of Mall of the Valley along the kiosk lane near the Rough Rider Jeans branch and Russ store.
Vicinity Map
Building Layout
OPERATIONAL ASPECT
Materials Needed
Milk
Powdered Milk (300 grams)
Condensed Milk (150 ml)
Refined Sugar (1/12 kg)

Chocolate
Milk - Choco Powder (300 grams)
Condensed Milk (150 ml)
Refined Sugar (1/12 kg)

Peanut
Powdered Milk (300 grams)
Ground Peanuts (100 grams)
Condensed Milk (150 ml)
Refined Sugar (1/12 kg)

Large mixing bowl
Plastic Whisk
Tray
Molder
Cellophane
Glass Jar
Plastic Container (20s)
Plastic Container (50s)

Procedure
STEP ONE
Prepare all the ingredients and materials needed.
Milk Pastillas
Chocolate Pastillas
Peanut Pastillas
Combine 300 grams of powdered milk with150 ml of condensed milk in a large mixing bowl.
Combine 300 grams of milk - choco powder with 150 ml of condensed milk in a large mixing bowl.
Combine 300 grams of powdered milk with100 grams of ground peanuts and 150 ml of condensed milk in a large mixing bowl.
STEP TWO
STEP THREE
Mix and blend evenly using a plastic whisk.
STEP FOUR
If the mixture starts to get hard, use your hands to mix it well and slightly massage it but be sure to wear gloves for sanitary purposes.
STEP FIVE
If the mixture is already well blended, place it in a molder to evenly distribute the mixture.
STEP SIX
Roll each molded mixture into white sugar making sure to cover it entirely.
STEP SEVEN
After coating it with sugar, wrap it in
yellow
/
red
/
green
cellophane.
STEP EIGHT
Place it in a jar for individual selling or pack it in 20s using a small plastic container or into 50s using a large plastic container.
Daily Production Cost
ORGANIZATIONAL ASPECT
Type of Business Organization
Sweet Treats will have its business as a partnership. The business will be composed of five (5) partners initially sharing equal amount of capital. The pre-operating capital for the business will be twenty thousand pesos (Php 20, 000.00) each partner with a total of one hundred thousand pesos
(Php 100, 000.00).
SOCIO-ECONOMIC ASPECT
The Contribution of the Business
to the Philippine Economy
Employment Generation
City Promotion
CONCLUSION
Based on the study conducted by the proponents of Sweet Treats, it has been proven that it is feasible to put up a business offering sweet delicacy primarily, Pastillas. Derived from the results of the survey questionnaire, majority of the respondents will most likely buy Pastillas making it possible enough to achieve our business endeavor success.
Full transcript