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Real Estate Finance- group project

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by

Silvia Mok

on 8 April 2014

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Transcript of Real Estate Finance- group project

MKT POTENTIAL
Matrix Partners preso!
Harvard Business Review
How to lower the cost of enterprise sales?
a brand new accommodation
Group 6
R
eal
E
state
F
inance-
Group Project
Gov policy & support
The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us.
This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.

I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and
Travels to Clients
Intoduction
Team Members
Chan Man Yee, Charmy
Chun Ho Wei, Liveous
Mok Pui Ling, Silvia
Wong Ting Kwan, Coey

Definition of Minshuku
- Private management small family hostel

- All service are being responsible by the owner and their families

- Majority of owners will be living there but some hire people to manage instead
Why Minshuku will be popular?
- Have a different story to tell
- Give unique feelings and impressions to guests

Why Minshuku will be popular?
- Owners can chat with guests
- know more about local culture
- budget
- personalized service
Importance of Minshuku
- Less room available than visitors

- Number of visitors will increase
significantly in the future

- Minshuku can increase the supply of
accommodations

Diversify Hong Kong Tourism
Today's Hong Kong Tourism:

Hotel Shortage Problem
- Dominated by wholesaling

- Visitors mainly do shopping

- Lack the experience of appreciating the beauty of nature in Hong Kong

- Ignore tasting the real local culture
Totally new experience
Different from hotel :

- Easily chat with the owner at anytime

- Know more about the local cultures
Increase Revenue
NT$17,085,548,402
in 9 months
(~HKD$0.58 bl/year)
Increase Revenue
NT$967,060,599
in 6 months
(~HKD$0.48 bl/year)
Increase Revenue
- Minshuku's ADR (NT$2016) is lower than Hotel's ADR (NT$3608)

- A potential market is expected

- Tourists may prefer Minshuku rather than traditional Hotels
Exploring the beauty of nature
- Located on islands or in non-urban districts

- Spend the days in these special islands

- Enjoying the beauty of nature

- Unique culture
Introduction
Why important to
build Minshuku in Hong Kong?
Increase Revenue
- A new source of revenue

- Boost the income of Hong Kong tourism


We strongly recommend building Minshuku in Hong Kong!
1. Solve hotel shortage problem in Hong Kong

2. Increase Revenues in Hong Kong Tourism

3. Diversify Hong Kong Tourism

Full transcript