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Interstellar's Presentation for BOM
Transcript of Interstellar's Presentation for BOM
Journey with The Interstellar
Why do we choose being a Traveler's cafe?
Journey to become a lifestyle brand
Interstellar Business Solutions Ltd.
George’s Café – becomes a lifestyle Brand !
the FIRST EVER
in the country!
…Because traveling is a
rapidly growing interest
is one of the top three
all three customer
none of our
on the idea
Because George’s café already brings in food from so many places
Who are our target customers?
10 Billion BDT
Why would they choose us back?
Would they keep coming back to us?
We say YES!
…because we are
We are NOT travel
for real !
…because we have
signature dishes and
limited edition dishes
related to different
…because of the
image they have
with the brand
We offer an
experience that no
one else can offer
in this town.
Our quality, service and atmosphere are already good and we would be doing even better.
“They are extremely
adventurous and will
try out the newest
( and most talked about)
things in town and in most
cases, they are first to do so”
George’s Café extends with
A Flagship Outlet
‘The world melts over a cup of coffee’
Flagship outlet at Gulshan
Location & Size: Gulshan Avenue, 1100 Square feet
Maximum Capacity: 700 people a Day
Target Customer: Premium
Total Investment Required: 150 Million BDT
How it Becomes a Lifestyle Brand?
Brand Identity Point of View
is wandering even
when it is not traveling!
It is their style statement.
George’s Café is the brand
that totally embraces that spirit!
Traveling itself is a lifestyle!
Anyone who is associated with the
brand, George’s café, would be
generally considered an
1.A Part of Life-
They are bound to come back
2.An Info Store
experience to share
1.Innovative new Items
to cope with the trends
Required Investment ??
At the Beginning- 100 million BDT
At the End of the First Year- 50 Million BDT
Status quo after the first year
10 Billion BDT
We make sure
we serve all the
five senses of
a true traveler,
even the sixth one
Sharing and providing
of various popular
What happens to the original George's café in Uttara?
ROI for 2 Years-
Total profit/total investment= 158.5/(146.29*2)
Payback Period- Almost A Year and 11 Months
Year 3- A Net Profit of BDT 205 million