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Interstellar's Presentation for BOM

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sadia afrin

on 26 December 2014

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Transcript of Interstellar's Presentation for BOM

George's Café's
Journey with The Interstellar

Why do we choose being a Traveler's cafe?

Journey to become a lifestyle brand
Interstellar Business Solutions Ltd.
Owners’ Expectations

George’s Café – becomes a lifestyle Brand !
More Profit
Better Stability

We introduce
the FIRST EVER
TRAVELER'S CAFE
in the country!
…Because traveling is a
rapidly growing interest
among people

…Because traveling
is one of the top three
interests among
all three customer
segments

…Because
none of our
competitors
have capitalized
on the idea


Because George’s café already brings in food from so many places

Who are our target customers?
Experience Industry
100K people
10 Billion BDT


Value premium
70,000 people
Average expenditure
80K BDT
10% Travel


560
Million
BDT


Premium
25000 people
Average Expenditure
150K BDT
40% Food
30% Travel


1.125
Billion
BDT
Super Premium
5000 people
Average Expenditure
200K+ BDT
40% Travel

60
Million
BDT
Why would they choose us back?
Premium customers!
Would they keep coming back to us?
We say YES!
…because we are
STORYTELLERS!
We are NOT travel
agencies.

…because travelers
frequently need
information

…because they
find their
traveler’s
community here
for real !

…because we have
signature dishes and
limited edition dishes
related to different
locations.

…because of the
image they have
for their
association
with the brand

Evaluation
Criteria

Style
Luxury
Distinction
Quality

We offer an
experience that no
one else can offer
in this town.

Our quality, service and atmosphere are already good and we would be doing even better.

“They are extremely
adventurous and will
try out the newest
( and most talked about)
things in town and in most
cases, they are first to do so”

Business Detail
George’s Café extends with
A Flagship Outlet
‘The world melts over a cup of coffee’

Business Detail
Flagship outlet at Gulshan

Location & Size: Gulshan Avenue, 1100 Square feet
Maximum Capacity: 700 people a Day
Target Customer: Premium
Experience: Travelling
Total Investment Required: 150 Million BDT

Business Detail
How it Becomes a Lifestyle Brand?
Consumer perspective

Brand Identity Point of View

Traveler’s mind

is wandering even


when it is not traveling!

It is their style statement.

George’s Café is the brand
that totally embraces that spirit!

Traveling itself is a lifestyle!
Anyone who is associated with the
brand, George’s café, would be
generally considered an
avid traveler

Sustainability
Travel Perspective

Food Perspective

1.A Part of Life-
They are bound to come back
2.An Info Store
3.Ever growing
experience to share

1.Innovative new Items
2.Regular Modification
to cope with the trends
Promotional Strategy
Promotional Strategy
Promotional Strategy
Promotional Strategy
Promotional Strategy
Promotional Strategy
Required Investment ??

At the Beginning- 100 million BDT

At the End of the First Year- 50 Million BDT

Financial Analysis
Thank you!
Market Overview
Food Quality
Cozy
Environment
Loyal
Customers
Small Space
Ambiguous
Theme
Status quo after the first year
Average
Interior
Premium
100K-200K BDT
Food- 40%
Travel-30%
Fashion-10%

Value Premium
60K-100K BDT
Food-65%
Movie- 15%
Travel- 10%

Super Premium
200K+ BDT
Food-25%
Travel-40%
Fashion-15%

Experience Industry

100K people
10 Billion BDT

Creating
Travelers’
Network
between
like-minded
people

We make sure
we serve all the
five senses of
a true traveler,
even the sixth one
sometimes,
whenever he
steps in!

Introduce
signature dishes
from around
the globe.Also
limited edition
food related
to various
places!

Sharing and providing
Information to
travel lovers!
Travelling related
journals,
traveler's stories
and experiences
Traveling
documentaries
Pictures and
journey details
of various popular
places
Business Propositions
What happens to the original George's café in Uttara?
Serving to
Customers
Needs

Gradual
Modification
of Theme
and Menu

Gradual
Renovation

Finally
Becomes
a Traveler's
Café

ROI for 2 Years-
Total profit/total investment= 158.5/(146.29*2)
=54%
Payback Period- Almost A Year and 11 Months

Future??!

Year 3- A Net Profit of BDT 205 million
Full transcript