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Get Fit & Thick v.s. Unleashed Fitness

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by

Hannah Flattery

on 30 April 2015

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Transcript of Get Fit & Thick v.s. Unleashed Fitness

Get Fit & Thick v.s. Unleashed Fitness
Hannah Flattery
04.23.15

Unleashed Fitness
Emily Schromm
Be Your Own Superhero
21-Day Challenge
Target Audience:
Individuals looking to get in shape/stay in shape and create an overall healthy lifestyle for him or her rather than just going on a diet. Men & women ages 20-35, all races
Use of Technology
Get Fit & Thick
Nicole Mejia
"Being fit isn't about being a specific size shape or body fat percentage"
"love the skin we're in"
Target Audience: Women who are looking to get in shape/stay in shape and create an overall healthy lifestyle and be the best version of them. Women ages 20-35, all races
Use of Technology
Rationale
Use Unleashed Fitness to help Get Fit & Thick
Primary Goals &
Measures of Success
Goal 1:
Increase Engagement through Facebook
Measure of Success:
High numbers represented on Simply Measured

Goal 2:
Increase Engagement through Instagram
Measure of Success:
Higher numbers represented on Simply Measured

Goal 3:
Increased YouTube Engagement
Measure of success:
More likes, comments, shares, plays, added to
play lists

Goal 4:
Stronger Online Presence
Measure of success:
Get Fit & Thick showed higher on Google, etc. when searching for Ft & Thick
Theoretical Framework
Theory of Planned Behavior
Attitude Toward Behavior + Subjective Norms + Perceived Behavioral Control
=
Individuals Behavioral Intention & Behavior
Design.
Content.
Technology.
Recommended
Digital Strategy
#IHaveFitAndThickSkin Campaign
Full transcript