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How to get your point across

Get your listener's attention
by

Raf Stevens

on 16 August 2010

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Transcript of How to get your point across

How to get your point across In 30 seconds
or less The future is a high-speed car without a driver.
You have to be the driver. You have to plan. You have
to decide the directin you're going to take. Do you
want somebody else to make the decisions? Don't be a passenger. Let people know what you want and where you want to go. Thirty seconds is the key. That's all the time you need to get your point across. This presentation will teach you how to develop and use the 30-second message in any situation. The 30-second message can put you in the driver's seat. That's 30 seconds! Dorothy had
an objective.
It was to get
back home
to Kansas First Principle:
have a clear-cut objective Finding your objective:
Why I am going there?
What do I want to achieve?
Why do I start telling this?
... Imagine you're in charge of an amphibious invasion It's wartime. You're ready to send in the landing craft. It's midnight, pitch black. It's time to go ashore. You don't know anything about the island, not even if it's in enemy hands. Not how many troop there are, if any. You don't know the terrain. Should you call on covering fire? Should you bring in antitank guns? You have to know what awaits you. Second principle:
Who's listening? Blue pil / Red pil The right approach is the single thought or sentence that will best lead to your objective Third Principle:
The right Approach Now you need something
that fascinates, captivates,
catches,
makes you remember? A hook is a statement
or an object
used specifically
to get attention Finding your hook:
What is the most unusual/interesting/dramatic
part of your subject?
Can you reduce it to one sentence
Does the hook lead to your objective?
Does the hook relate to your listener?
Does the hook relate to your approach?
Will the hook excite or interest your listener?
Can the hook be the first sentence? Catch 'em
Keep 'em
Konvince 'em STEP 1 STEP 2 The subject What am I talking about?
Who is involved?
Where is it?
When is it?
Why is it?
How do I do it? Executive seeking investment
with some potential investors "Can our stock double in value this year?
I believe it can and it will." Example "We're in a fast-growth business." Explaining and proving the approach: Fiscal 2009 proved that again. It was
the best year in our company's history.
We now have a dominant and growing market
share in the largest growth area in Europe.
We're in the 'make you happy' business with
a product to match that market. Our advance
sales area lready setting new records. Buy
our stock now and participate. I did and
I am going to buy a lot more." The Closing Paint a picture,
also with words "Deficits will badly
affect the economy." "Deficits will spread a subtle,
devastating poison through
the economic bloodstream." Clarity! "Specialized consumers duplicating
terminal equipment add to operating costs." "You're going to pay more money
for your telephone service if non-phone
companies duplicate existing equiment." = Business-ese www.corporatestoryteller.be One last message:
Use the power of storytelling Act now!
= Demanding for action or reaction.
Full transcript