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The Rise of the Social Buyer


Sarah Cirelli

on 8 April 2016

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Transcript of The Rise of the Social Buyer

Sarah Cirelli, Marketing Manager
WithumSmith+Brown, PC
Defining Social Media
Supercharge Your Marketing with Social Media

Content is King
...What Are You Made Of?
Doing More With Less
...Tales From an Intern
Personal Branding
The Research
If An Accounting Firm Can Do It
The Rise of the
Social Buyer

...It's About the Engagement
... You Can Do It!
You Love Daytime TV
... But, Mostly Additional Opportunities
"We no longer have a choice on whether or not we DO social media, the choice is how WELL we do it." - Erik Qualman
Media, Media, Media
10% Read
... So Hot Right Now.
4 Billion Videos
65% See
68% Share
95% Video
The Consumer is Empowered
The Consumer is Demanding
The Consumer Doesn't Trust You
The Consumer is Driving Digital
Using Your "In"
Control Your Online Identity... or Someone Else Will

... Get Smarter
Get Better
Not Busier
...The Analytics
Full transcript