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Copy of Joi Ito 2010 SXSW Talk

Part of Colour lecture for BCA Screen and Digital Media Students at Flinders University, Adelaide South Australia.

katie cavanagh

on 13 May 2010

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Transcript of Copy of Joi Ito 2010 SXSW Talk

Warm and Cold What are they? "Color is the keyboard, the eyes are the harmonies,
the soul is the piano with many strings.
The artist is the hand that plays, touching one key or another,
to cause vibrations in the soul." ~Wassily Kandinsky Primary, Secondary, Tertiary Colours Combining primary & secondary colours gives you TERTIARY colours. Cool colours recede green, blue, purple Warm colours move towards the viewer. Red, Yellow, Blue PRIMARY colours cannot be mixed by adding other colours. Combining primary colours gives you secondary colours <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">

<span rel="dc:type" href="http://purl.org/dc/dcmitype/Text" property="dc:title">My Book</span> by
<a rel="cc:attributionURL" property="cc:attributionName" href="http://joi.ito.com/my_book">Joi Ito</a>
is licensed under a

<a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution 3.0 License</a>.

<span rel="dc:source" href="http://deerfang.org/her_book"/>
Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://somecompany.com/revenue_sharing_agreement">somecompany.com</a>.

</span> SECONDARY colours
orange, green, purple... Analogous Triadic Colour Schemes Complimentary "Color is a sensation and not a substance."

History of Color Photography (1947)
Joseph Friedman
red, orange, yellow
Full transcript