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RE: vive 2.7.2018

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by

Fran Matera

on 20 March 2018

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Transcript of RE: vive 2.7.2018

AWARENESS
Create a
community
engagement and
dissemination
plan
targeting
Southwest Latino
populations

Provide
proof of
concept
of
effective
community engagement
and dissemination
for
future U54 Grant
research data
SHARING THE STORIES BEHIND THE RESEARCH
STRATEGIC DISSEMINATION
PLAN
1
POLICY MAKERS IN THE SOUTHWEST
2
THE SOUTHWEST LATINO AND MEXICAN-HERITAGE COMMUNITY
3
HEALTHCARE PROVIDERS WHO
WORK WITH SPANISH-SPEAKERS
IN THE SOUTHWEST
TARGET AUDIENCES
SOCIAL MEDIA CAMPAIGN

BILLBOARDS
TRANSIT SIGNAGE
INFOGRAPHICS
ADVERTISEMENTS
PUBLIC SERVICE ANNOUNCEMENTS
SNAPCHAT GEOFILTERS
THE LAY COMMUNITY
COMMUNITY & HEALTH PROVIDERS
HEALTH PARTNERS
POLICY MAKERS & COMMUNITY
POLICY MAKERS
4
THE RESEARCH COMMUNITY
MOBILE APP
GAS STATION TV
EVENTS
SCHOOL PARTNERSHIPS
E BLASTS
OBJECTIVE: CHANNELS
OBJECTIVE: ANALYZE
OBJECTIVE: MESSAGING
RESEARCH COMMUNITY
KEY MESSAGES
THANK YOU
DEVELOP
PROOF
OF
CONCEPT
ANALYZE
IMPACT
OF
BILINGUAL
MESSAGING
CONDUCT PILOT PROGRAM
ADJUST MESSAGING
AS
NEEDED

ENACT SECOND PHASE
REPEAT

Better health. Better Life.

Revive your life

Realize your potential

An active life is a healthy one

Achieve your best life

Mejor salud. Mejor vida.

Reviva tu vida

Encuentra tu potencial

Consigue tu mejor vida

Encontrar salud
Social media
Traditional media
Influencers
Specialized television
Advertisement
Media shares
Trending topics
Post engagement
Link clicks
Time spent viewing videos



STRATEGIC TIMELINE
TRADITIONAL MEDIA

NON-TRADITIONAL MEDIA

SOCIAL MEDIA
Diet and Nutrition
Quality of Life
Socio-economics
Social support (familism)
OUR GOALS
REVIVE
YOUR
LIFE
REVIVA
TU
VIDA
ENGAGEMENT
ACTION
Full transcript