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Tiffany&Co SWOT Analysis by Hanh Nguyen, Gabriela Olemberg and Tebo Molosiwa

A brief overiview of the jewelry behemoth Tiffany&Co

Tebo Molosiwa

on 21 February 2013

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Transcript of Tiffany&Co SWOT Analysis by Hanh Nguyen, Gabriela Olemberg and Tebo Molosiwa

SWOT ANALYSIS Business Model WEAKNESSES THREATS OPPORTUNITIES STRENGTHS Tiffany & Co., through its subsidiaries, engages in the design, manufacture, and retail of fine jewelry worldwide. Its jewelry products include fine and solitaire jewelry; diamond engagement rings and wedding bands to brides and grooms; and non-gemstone, sterling silver, gold, and platinum jewelry. The company also provides timepieces, sterling silver goods, china, crystal, stationery, fragrances, personal accessories, and leather goods. Tiffany & Co. sells its products through retail sales, Internet and catalog sales, business-to-business sales, and wholesale distribution primarily in the Americas, the Asia-Pacific, Japan, and Europe. The company also sells its products through its stores, as well as through department store in Japan. As of April 30, 2012, it operated 251 stores, including 105 in the Americas, 59 in Asia-Pacific, 55 in Japan, and 32 in Europe. The company was founded in 1837 and is headquartered in New York City, NY. Expansion in Retail Outlets Increasing E-Commerce Business Growth in Male Market Brand Recognition Strong Direct Selling Strategy Increased Sales in All Segments Diversification of Style & Price Range Global Economic Condition Counterfeit Goods Competitors Thank You
- Alpha Group

Declining consumer confidence in segments Declining sales in key markets
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