Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Levi Jeans

A Success Case: Levi Strauss & Co.

jacob higbee

on 20 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Levi Jeans

Success Case: Levi Strauss & Co. Team 4 Jacob Higbee Jack Kennedy Arpit Bawa Levi Strauss Timeline 1853 - Founds dry-good business 1872 - Patented riveted pockets 1902 - Levi dies, newphews inherit the business 1906 - Disaster Strikes - Earthquake! 1920's - Assembly lines, Cotton prices skyrocket Maintains large advertising budget 1928 - Levi name trademarked Levi Strauss Timeline (cont) 1930's - Disaster Stikes - Great Depression 1934 - Product line adds Lady Levi's 1940's - WWII creates international exposure 1959 - American Fashion Industries Presentation [Moscow] Hires export manager, exports start to Europe 1965 - L.S. International / L.S. Far East established Levi Strauss Timeline (cont) 1971 - Levi Strauss & Co goes public Levi Strauss Japan established 1983-91 - Official store expansion - 527 in Europe 1985 - Largest apparel buyout ever, company re-privatized 1985 - Largest apparel buyout ever, company re-privatized 1992 - Levi Strauss North America established Levi Strauss: Today 1995 - www.levi.com 11,400 employees worldwide 2008 net revenue - $4,400,000,000,000 60,000 retail stores 260 company operated 1500 franchised Privately owned by Strauss family members* Success Factors Product Marketing community Product Tops, Sweaters, Jackets, Outerwear Kidswear Footwear and Hosiery Loungewear and Sleepwear Belts, Bags, and Wallets Eyewear Luggage and Home Bedding Marketing Strategies Unlike their competitors, didn't focus on sex advertising Advertising focused on brand name Community Levi's® jeans embody freedom and individuality. They are young at heart. Strong and adaptable, they have been worn by generations of individuals who have made them their own. They are a symbol of frontier independence, democratic idealism, social change and fun. Levi's® jeans are both a work pant and a fashion statement — at once ordinary and extraordinary. Collectively, these attributes and values make the Levi's® brand unlike any other. Since the begenning, Levi Strauss & Co. was known for sharing prosperity with the community 1906 earthquake hit devestating local businesses Avoids layoffs during the depression Virgiania plant is integrated before desegregation is mandatory In 1983, one of first companies to develop education and health services for employees and their families Employee benefits include: Casual dress all year round
Half day Friday's
Time Off with Pay Program (TOPP)
Child Care Fund Awards: Computerworld Magazine Best 100 Places to Work
Council On Economic Priorities ranks it number one in a corporate social responsibility survey
The Humans Rights Campaign Foundation rates Levi Staruss & Co. with a 100 percent reguarding how it treats gay, lesbian, transgender, and bisexual employees, consumers, and investors Summary Strong Foundation
3 main reasons for success
Marketing Strategy
Community Questions?
Full transcript