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News UK Digital 2
Transcript of News UK Digital 2
Video in 70% of articles
Snapchat Discover channel
70% of audience
Largest fantasy football game in UK & #1 Sports app in store
Fastest growing football fan site in UK
5M daily reach
OUR DIGITAL AUDIENCE
Connecting brands to
Rich first party membership data…
data sets to target!
Client email data merge
& lookalike modelling
Operational segmentation available direct and programmatically across all titles…
Brand storytelling: the rules...
How we work
Paying digital members
edition based website & mobile app
7 day tablet app…
WE WANT TO WORK WITH YOU.
020 7782 7495
The News Building, London
GET IN TOUCH:
NEWS UK DIGITAL
A digital audience of
Acquired #1 video ad tech company in Europe last year
Unique data set of 2.0 trillion views
Run over 14,000 campaigns for 84% of ad age 100 brands
Global reach 1.36bn monthly unique users
Powering in feed,
in article & vertical video formats across News UK platforms
First party data
Respect the host: is this a story you would normally tell?
Inform the reader- trust is everything
Publish, don’t promote. Minimize traffic driving
Brand integration is a fine balance- never at the expense of the story
Social Ad Format
Social Video Ad
1. Search the
2. Find user generated
4. Sign contract with video owner
New site optimised
for viewable instream