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News UK Digital 2

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by

Elizabeth Hunt

on 9 June 2016

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Transcript of News UK Digital 2

Connecting advertisers with valuable audiences
FREE
Video in 70% of articles
Snapchat Discover channel
70% of audience
in mobile
Largest fantasy football game in UK & #1 Sports app in store
Fastest growing football fan site in UK
5M daily reach

OUR DIGITAL AUDIENCE
Mobile App
Tablet App
Desktop
99,606
34,621
35,000,000
Mobile
app
Tablet app
Desktop
171,608
128,794
1,385,520
Times
Sport App

31,227
50,806
1,357,601,000
5,300,000
Connecting brands to
valuable audiences

Rich first party membership data…

Over
7 million
data sets to target!



Client email data merge
& lookalike modelling

Operational segmentation available direct and programmatically across all titles…
Brand storytelling: the rules...

How we work
405,000
Paying digital members

New
edition based website & mobile app
Market leading

7 day tablet app…

WE WANT TO WORK WITH YOU.


newscommercial.co.uk
020 7782 7495
Oliver.Lewis@news.co.uk
The News Building, London
GET IN TOUCH:
NEWS UK DIGITAL
35 MILLION
UNIQUE USERS
A digital audience of
75m social
video views
every month
Acquired #1 video ad tech company in Europe last year
Unique data set of 2.0 trillion views
Run over 14,000 campaigns for 84% of ad age 100 brands
Global reach 1.36bn monthly unique users
Powering in feed,
in article & vertical video formats across News UK platforms
42.5 million*
Audience extension
News UK
First party data
Look alike
audience modeling
DATA
VIDEO
CUSTOM STUDIO
Respect the host: is this a story you would normally tell?
Inform the reader- trust is everything
Publish, don’t promote. Minimize traffic driving

Brand integration is a fine balance- never at the expense of the story

1
2
3
4
AGILE CONTENT
Social Content
Solutions
Social Ad Format
Solutions
Social Video Ad
Solutions
TV&VOD
Influencer
Marketing
Community MGMT
1. Search the
web
2. Find user generated
content
3. Authenticate
video
4. Sign contract with video owner
*Monthly visitors
Premium,
engaged
members on
demand


New site optimised
for viewable instream
advertising…
Full transcript