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Pathway to the Carpathian Tourism Strategy
Michael Meyeron 23 October 2013
Transcript of Pathway to the Carpathian Tourism Strategy
Bucharest/Romania - June 2008
Decision on the elaboration of a tourism strategy through the Carpathian Convention Working Group on Tourism
2nd Working Group on Sustainable Tourism
Sucha Beskidska/Poland - April 2008
Governmental and non-governmental stakeholders from the Carpathians discussed the vision, goals and objectives of the Carpathian Tourism Strategy
1st Working Group on Sustainable Tourism
Lopenik/Czech Republic - April 2007
The group drafted the Terms of Reference for the Tourism Protocol and the Tourism Strategy
Kyiv/UKraine - December 2006
Agrees of having a tourism protocol under the Carpathian Convention and establishes the Working Group on Sustainable Tourism
3rd Working Group on Sustainable Tourism
Rytro/Poland - September 2010
Drafting of the Protocol on Sustainable Tourism
Defining the next steps on the elaboration of the
Carpathian Tourism Strategy
Bratislava/Slovak Republic - May 2011
Adopting of the Protocol on Sustainable Tourism
Emphasizing the need for the Carpathian Tourism Strategy to support
implementation of the tourism protocol
Brasov/Romania - 2013
Agreeing on the vision, goals and objectives
Recommending a set of actions on implementation
Defining the scope of application
Setting indicators for monitoring
Discussing the system of support
Mikulov/Czech Republic - 2014
Reporting on the progress of implementation of the Tourism Protocol
Adopting the "Strategy for the Future Sustainable Development of the Carpathians"
Building the path for the implementation of the Carpathian Tourism Strategy
Lviv/Ukraine - June 2014
Informing on the progress of National Consultations of the adoption of the Carpathian Tourism Strategy
Why to have a Carpathian Tourism Strategy?
==> Stakeholders in seven countries coordinate tourism development
==> Joint product development increase benefits for local people
==> Sustainability criteria and indicators decrease negative impacts
==> Promoting the Carpathian Brand stimulates Corporate Identity
==> Marketing across the Carpathians attract more and more visitors
==> Cultural and Natural Diversity are maintained for the future
==> The Carpathians become a competitive destination
Seven points - Seven countries
The Carpathians is a top competitive destination in Europe, based on its unique natural and common cultural heritage preserved and maintained on large integral areas.
The people in the Carpathians are successful and proud of maintaining their local authentic traditions, cultures, and landscapes, which contribute to unique tourist experiences.
Good cooperation, local management and partnerships contribute to the high quality of tourism services, which ensures continuous benefits for local people and economies.
Establishing of supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique destination.
Developing an innovative tourism management at all levels, fully integrating the needs of local populations and the preservation of natural and cultural heritage.
Establishing a continuous process of awareness raising, capacity building, education and training on sustainable tourism development and management throughout vertical and horizontal levels.
1. A common brand is created for the destinations in the Carpathians.
2. All destinations in the Carpathians have an effective management and DMO following a set of sustainability criteria (tourist hubs).
3. An information system is established throughout the Carpathians providing data for monitoring and for visitors at the same time.
4. A number of products (STP – sustainable tourism products) are promoted at the regional as well as global tourism-related markets.
5. Carpathian service providers are successfully communicating to tourists the value of this mountain region based on a code of conduct.
6. Governments adjust their voluntary and legal frameworks for the support of sustainable tourism based on common assessments.
7. Products and services following common quality standards and are integrated into a labeling system.
8. A properly managed network of hiking trails is established by cooperation between Carpathian countries distinguishing between Carpathians wide and local destinations.
9. A Coordination centre for product development, promotion, marketing and monitoring is established and operating.
10. A network of ecotourism destinations is established.
11. Number of laboratories and incubators as learning institutions on sustainable tourism practices for providers and communities is established.
12. Governmental sectors support the proper sustainable use of authentic landscapes and wilderness areas with associated tourism infrastructure, which forms the foundation of any tourism operations.
13. Small and micro businesses are supported by organizational systems and incentive policies
Goals for the meeting
Discuss comments to finalize the strategy until January 2014
Recommend structures to implement the strategy
Strategy for the future sustainable Tourism development of the Carpathians
The Journey to Yourself
- The Carpathians -
Sustainable - authentic product development is the key
Participatory approach at all levels
Networking & marketing - highlighting social media
Monitoring & Evaluation is a crucial tool, esp. on economic indicators
Planning, development and management tools need to be common at all levels (e.g. decommissioning tools)
Critical mass of local initiatives (bottom up)
Ecosystem services are the core for sound tourism operations
Conservation of cultural landscapes integrated into sustainable destination management
Destination Management Organisations as learning systems
Common Criteria on Sustainable Tourism