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Empanacombi

Plan de MKT
by

Pedro Caparachin

on 11 July 2013

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Transcript of Empanacombi

Pronóstico
Corto Plazo

Mediano Plazo

Largo Plazo
Objetivos
Expansión en Lima

Amplia carta

Tener el mayor número de empleados con discapacidad
Análisis de la situación
Competencia
Directa ( )

Indirecta (comercio
ambulatorio)
FODA
F
O
D
A
Producto
Precios
Espinaca de tocino y queso s/. 5.00

Tres quesos s/. 4.50

Pollo con champignones s/. 5.00

Lomo saltado s/. 4.50

Ají de gallina s/. 4.50

Descuentos
Empanacombi VIP

Combos Especiales
Publicidad
Comportamiento
del
consumidor
Tendencia y Evolución
Clientes
Estrategia
Marketing Estratégico
Corto plazo

Mediano plazo

Largo plazo
Papelería y Uniforme
Empaques / Diseño del envase
Plan de Marketing Estratégico
Full transcript