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MY!Choco business plan presentation

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by

Celia Ho

on 10 October 2013

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Transcript of MY!Choco business plan presentation

3 types of products
Distinct flavour chocolates
iChoco(Customised chocolates)
Seasonal gift packs

Adding toppings, design and shapes
Extra cost (adding topping)
e.g. dried fruits, goldflakes
Able to choose shapes (Mugs, Stationary )
Corporate Social Responsibility
Fair Trade Chocolate
Recycled and Biodegradable Packaging
Donation to local charity
Volunteer time to help needy in local area
Industry analysis
Target Customers
SWOT analysis
Competitors
Marketing and sales strategies
MY!Choco
MY!Choco business description
Aim to bring joy and excitement
Through personalized chocolates with
distinct flavours and special designs
Marketplace analysis
Financial plan
Operational Plan
Industrial Analysis
Growth rate per year:
Personalised chocolate 22%
Online business 47%
Chocolate industry 7.2%
Swot analysis
Strengths
Distinct Flavors of Chocolate
Enhance Customer Creativity
Low Cost
Lower Operational Cost
Fast Delivery
Flexibility to change based on customer taste

Weakness
Not A first mover
Lack of retail expertise
Cannot build up customer relationship Need a distinguish position to stand out
Difficulty to meet a surge of demand
Funding
Opportunities
Expand to B2B business categories
Develop Mobile Apps
Use of CRM to increase productivity
Growth of social media
Threats
Ease of entry for new competitors
Control of own business ideas
Lack of expertise to maintain the website
New technologies in chocolate production
Change in Government regulation
Production Process
Location
Payment
Web host
Delivery
Production Process
Handmade
Unique
Low start up costs
Location
Payments
Web Host
Delivery
Competitor Analysis
Discount
Public Relation
Evaluation
Competitors are not a threat to My!Choco
Uniqueness of My!Choco
Adventurous & Creative Individuals
18 to 35 years old
Online shoppers & Social Media Users
Within Australia
Demands
Efficient ordering processes
Quick Delivery
MY!Choco's Target Customer
Competitors
Strengths of Competitors
Weaknesses of Competitors
MY!CHOCO strategy against competitors
Overall Competitors Evaluation
Competitors
Chocogram.com
Chocablock Chocolates
Designer Chocolates
Strengths of Competitors
Personalised Services
Customer Service
Target Market
Access to Financial Capital
Weaknesses of Competitors
Evaluation of Competitors
Competitors are a minor threat to My!Choco
Uniqueness of My!Choco
Barriers to Entry
Revenue
COGS
Salaries
Inventory,
Equipment
Receipts from customers
Payments to suppliers
Pro-Forma Balance Sheet
Projected Income Statement
Planned Cash Flow Statement
Small Space
(produce, store and deliver chocolates )

Store location:
10/24-30 Flushcombe Road, Blacktown, NSW 2148

Lease is $12,000p/a.
Products
'iChoco' Creation station
New and Distinct Flavours
Exotic ( Chilli, Wasabi)
Coffee ( Cappuccino, Latte)
Fruits (Durian, Papaya)
Flora ( Lavender)

Limited Customisation
Limited Product Range
Weak Marketing Strategies
Quick Delivery Options Not Avaliable
MY!CHOCO Sales Strategies Addressing Strengths & Weaknesses of Competitors
Strengths
Weaknesses
Future Plans
Providers
SecurePay, PayPal
Why?
Secure, Trusted
Dreamhost.com
Scalable
Affordable
Secure
Delivery
AusPost
Delivery Options
Standard - 5 working days
Special - next working day
Recycled Biodegradable Packaging
Conclusion and Recommendations
OFFERED:
Seasonal Gift Set
Marketing strategies
MAY CHANG, CELIA HO, SHENGJIE TEO, FLORENCE WOO, ALEX SO
Success of MY!Choco:
Personalised chocolate
Online Shopping
Distinct flavour and designs
Gift Sets available
Social media interaction with customers
Expansion paths :
Expand product range
Cooperation with dessert stores
Sell to international customers


Thank You!
MY!Choco will be the best choice for personalised chocolate!
Our Vision:
To be one of the world's greatest joy therapy by bringing chocolate with exciting flavours and special appearances to everyone.
To bring a brand new style of chocolate to our customers with creative flavours and tailor-made designs.
Our Mission:
Special taste & appearances of chocolate
Imagine a Durian chocolate topped with dried passionfruit in a Mug

Advertising
Social Media Platform
Two-way instant communication
Free promotion & customer-base building platform
Membership System&Emails
Tailor-made offers
Loyalty Reward
Weekly Products Discount
base on purchase history
Customise Chocolate Provider
MY!Choco
My Exciting & Distinct Chocolate!
Full transcript