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Training - CrisisMapping, Mobile, CitFeedback, Evaluation
Transcript of Training - CrisisMapping, Mobile, CitFeedback, Evaluation
Topics of the Day:
1. Citizens Feedback Journalism/Crowdsourcing
2. Social Media Strategy
3. Evaluating online media
CROWDSOURCING IS NOT PERFECT METHODOLOGY AND IT IS NOT ALWAYS NECESSARY
CROWDSOURCING AND CROWDFEEDING PROJECTS NEED TO TAKE INTO CONSIDERATION THE IMPORTANCE OF INFORMATION
IT IS ALWAYS BETTER TO START WITH A SMALL PROJECT AND THEN SCALE UP THAN THE CONTRARY
NEVER CHOOSE A TOOL AND THEN DECIDE WHAT TO USE IT FOR
CROWDSOURCING CAN BE COMBINED WITH OTHER METHODOLOGIES
HOW TO USE CROWDSOURCING AND WHAT TO BE AWARE OF
Information is power, so if you share information you are sharing power. Crowdsourcing projects cannot be detached by their political implications.
Crowdsourcing projects are bi-directional projects: the crowd will always modify and affect the project as much as the project will modify and affect the crowd.
Crowdsourcing projects to be effective need to be adapted to the existing flow of information and information management systems existing in the environment where they are implemented.
PROBLEM: when you do unbounded crowdsourcing you don’t know who is the source of your information. The risk is to receive and use false or bias information that can affect your work and credibility.
Verification can be crowdsourced too (ex. OpenStreet Map and Ushahidi)
New systems to triangulate information and create reliability scores (ex. Swift River)
Bound and Unbound crowdsourcing is for now the best solution (ex. Uchaguzi)
Local populations are the first eyewitness on the ground so the more they know, the better they respond
Information increase resilience and is the base for preparedness
The Crowd is always there
Information sharing is part of our information ecosystem
Local population normally knows he context better
The need for the crowd to share information with the crowd, ie, not top-down, or bottom-up, but information from the crowd, for the crowd; horizontal communication. The act of sharing information out to a large group of people or community, through an open sharing system. In the same time for government it means to share all available information with all stakeholders to allow better decisions to be taken and better actions to be implemented.
MONITORING AND EVALUATION
People know what is going on on the ground in real time *and* before journalists and professionals
The ability to collect information is limited by the availability of sources of information: more sources, more information
Crowdsourcing is relatively cheaper than the use of selected monitoring teams
Crowdsourcing allow for triangulation of information permitting verification and accountability
Advantages of Using Crowdsourcing
CROWDSOURCING: The act of outsourcing tasks, traditionally performed by an employee to a large group of people or community (a crowd), through an open call for action. Jeff Howe coined the term in June 2006 explaining that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished.
Are we able to listen?
Citizens Feedback Mechanisms
PROBLEM: If running a long term crowdsourcing project the big problem is how to make it sustainable. Will people keep reporting on that issue?
Try to have a free reporting system (have a free short code or phone number from phone companies)
Give reimbursements to people that reports
Non-monetary incentives; like SMS “reward” information like sending latest sports scores, latest headlines, etc
Make people willing to report, because they can see the results
Engage the crowd and be ready to adapt your platform to the crowd needs
Monitoring and evaluating a crowdsourcing project is fundamental to establish the effectiveness of the project, the impact and the possibility to replicate the project in other situations.
To be able to monitor and evaluate a project there must be first of all a clear and stated objective: the goal is achieved by accomplishing a number of objectives; objectives are achieved by producing a set of outputs; and outputs are produced by implementing a series of activities—concrete events or services.
If a given project has achieved the organization’s goal and objectives, then the project is considered successful. If an organization does not specify a goal and set of objectives, then the project cannot be evaluated—or worse, critics will define these themselves and publicly label the project a failure.
Monitoring and Evaluation
What means will you use to collect information?
The means to collect information needs to be designed around the already existing information flow and taking into consideration the resources and capacity of the crowd
For instance Facebook is the best one if your target is youth
SMS Forms or Mobile apps can be used if people have Java phones or smart phones
If the literacy rate is low, then the best means will be voice mail, which allows people that don’t know how to write and read to report
Internet based tools, like e-mails and web-submissions are suggested only if the Internet network is available and cheap
If technology like mobile phones and internet are not available, then paper based forms can be used and then transferred into computer systems THE COST OF REPORTING NEEDS TO BE CONSIDERED AS A VERY IMPORTANT VARIABLE!!
1. Share information: citizens want to get the information out,
but they also want information back
2. Promote focused action: people want to have a response to their specific problems
3. People want make their lives better and make a difference
PROBLEM: people think that a good tool is enough to make a good project. This is not the case: a tool is only a tool, a good project is much more than that.
Planning and strategy design need to be always the first step of a project
Crowdsourcing is not immune to its own principle: the best crowdsourcing project is the one managed by the involved population
Sustainability and integration with local systems need to be always taken into consideration
Two ways system
The creation of a relationship
What is a citizens feedback mechanism?
Risks and Challenges of crowdsourcing
USING Social media FOR INVESTIGATIVE JOURNALISM
Tools for Citizens feedback mechanisms
How and what
4. FACEBOOK PROMOTION
Offline Promotion Custom URL and redirect to Facebook page Add URL to Mobile Connecting Email Signature Business Cards Website Newsletter
Events Include description, directions, links, photos, video, and discussions Actively engage with attendees attending the event Add multiple admins for increased distribution Send updates or reminders
People will talk to you if they trust you
TALK TO PEOPLE, DON’T “TELL THEM”, ENGAGE IN CONVERSATION AND BE ALWAYS THERE TO RESPOND, COMMENT AND CHAT WTH THEM
2. STATUS UPDATES
Post updates frequently Use links, photos and video. Be fun and resourceful
1. CONNECTION BUILDING & LISTS
Invite Friends Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.) Import CSV from Microsoft Outlook and Outlook Express Mozilla Thunderbird Palm Desktop Palm Desktop (vCard) Entourage Mac OS X Address Book LinkedIn Windows Mail People, classmates & coworkers Search Instant Messaging
Don’t ask if you can’t do anything about it
Why do you ask if you have already done it?
Citizens feedback is not a substitute of engaging people in project design
2. LIKES & COMMENTS
Featured photos, events, notes , videos , etc.
“Carvin is the NPR senior strategist who transformed his Twitter feed into a must-read newswire about the changes taking place in the Arab world.
Carvin sends hundreds of tweets a day that, taken together, paint a real-time picture of events, opinions, controversies, and rumors relates to events in the Middle East.
There are few established rules or journalistic policies for what he does. Just as Carvin is breaking ground in curation and crowdsourced verification, he is at the same time encountering new ethical conundrums that must be managed, as with everything else, in real-time.”
What follows here are some examples of Carvin’s strategies to verify information on Twitter.
Step 2: Tweet
Step 1: the recognition
The Boston Bombings
In the same time in Chile the police has found the same tweet. They are in a hurry to save people, so they do not check the internet and they do not verify the information. They send 3 armored car, 30 policeman and municipal cars to rescue the people in the building. What they find is that the house is intact, there are no people under the rubbles and they almost scared to death an old couple.
@JMGubbins reach out to the source
@JMGubbins check the timeline of the account
On Saturday, 27 February 2010, at 03:34 local time (06:34 UTC) Chile experience one of the heaviest earthquake ever occurred in the country, with a magnitude of 8.8 and intense shaking lasting for about three minutes. The earthquake ranked as the sixth largest earthquake ever to be recorded by a seismograph. It was felt strongly in six Chilean regions (from Valparaíso in the north to Araucanía in the south), that together make up about 80 percent of the country's population. Some 30 minutes after the first shock, consecutive tsunamis hit coastal towns, among which Constitución suffered the hardest damage; subsequently, a tsunami amplitude of up to 2.6 m (8 ft 6 in) high was recorded in the sea at Valparaíso.
In the aftermath of the earthquake Chileans diaspora and local population used heavily the Internet and Social Media to communicate their situation or the one of their families in the country. What follow is a story related to one twitter message posted on February 27th.
The Chile earthquake
An example of how verification could have work but didn’t
2. Chile Twitter story
Step 7: sharing a point discussed to educate his followers
Step 6: Passing along a report from one of his sources on the ground
Step 4: Asking followers to check in on the status of a fellow Twitter user
Step 3: Sharing information while noting its unconfirmed status
Step 2: Prodding followers to help understand the context of an information
Step 1: Confirm information reported by media outlets via crowdsourcing
An example of using micro-blogging to verify information
1. Andy Carvin
Step 3: Senior Vice President from NBC
@Ushahidi Chile and others confirm the unreliability of the source using a simple Google search
@GMGubbins questions the reliability of the source
@jswiatek asks for confirmation online
Step 5: Challenging a report in order to move towards verification
@jswiatek confirms the unreliability of the source
Seven minutes after Hughes' tweet,
Kevin Michael (@KallMeG), a cameraman for the Hartford, Connecticut CBS affiliate, tweeted, "BPD scanner has identified the names : Suspect 1: Mike Mulugeta Suspect 2: Sunil Tripathi. #Boston #MIT."
BuzzFeed's Andrew Kaczynski: his original tweet has since been deleted but retweets of it began before midnight and reached far and wide.
Digg's Ross Newman
Politico's Dylan Byers
Newsweek's Brian Ries
The ultimate mistake: Media
Tweets and re-tweets
Quality of audience: who do you want
to have a conversation with?
Observability: It looks at the most visible output of the ICT project.
Trialability: How much different actors are willing to to experiment with the technology.
Compatibility: New processes, activities and behaviors are more likely to be adopted if they are compatible with existing practices.
Relative Advantage: The first characteristic is concerned with the improvement made possible by technology over existing practices and behaviors.
Evaluating social media projects
The Grandma rule
What category is this web site: commercial, professional, educational, public service, not-for-profit or personal?
Is the category obvious?
Is the domain (.com, .co.uk, .org, .gov etc.) appropriate?
Is there any good reason why this web site should exist?
Does this site offer valuable content?
Does this site enable you to do something fun or useful?
Who is the target audience of this site?
Does this web site advocate a particular point of view?
What is the main purpose of this site? Is the purpose clear?
What action does the site owner want you to take?
Which page is the main action page?
Does every page funnel visitors to the action page?
If you send an e-mail from the web site, how soon is it answered?
How many people visit it?
How much do they spend on it?
Does Your Facebook Content Have a Purpose?
Develop Content Categories
Learn Facebook Insights
If your purpose is to change behaviors or ideas, give yourself measurable targets
What is your objective ?
Complexity or Simplicity: The rate of adoption of an ICT is directly associated with how easy or challenging it is to use.
Mapping stories + places
Mapping places and filtering it
I need help!
WHAT IS CRISIS MAPPING?
Local authorities (gov/churches)
Using journalists as the middle point in between the crowd and the decision makers