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Training - CrisisMapping, Mobile, CitFeedback, Evaluation

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Transcript of Training - CrisisMapping, Mobile, CitFeedback, Evaluation

VERIFICATION
STRUCTURE
IMPACT
SUSTAINABILITY

Topics of the Day:
1. Citizens Feedback Journalism/Crowdsourcing
2. Social Media Strategy

3. Evaluating online media
4. Crisismapping

CROWDSOURCING IS NOT PERFECT METHODOLOGY AND IT IS NOT ALWAYS NECESSARY

CROWDSOURCING AND CROWDFEEDING PROJECTS NEED TO TAKE INTO CONSIDERATION THE IMPORTANCE OF INFORMATION

IT IS ALWAYS BETTER TO START WITH A SMALL PROJECT AND THEN SCALE UP THAN THE CONTRARY

NEVER CHOOSE A TOOL AND THEN DECIDE WHAT TO USE IT FOR

CROWDSOURCING CAN BE COMBINED WITH OTHER METHODOLOGIES

HOW TO USE CROWDSOURCING AND WHAT TO BE AWARE OF

The components

Information is power, so if you share information you are sharing power. Crowdsourcing projects cannot be detached by their political implications.
Crowdsourcing projects are bi-directional projects: the crowd will always modify and affect the project as much as the project will modify and affect the crowd.
Crowdsourcing projects to be effective need to be adapted to the existing flow of information and information management systems existing in the environment where they are implemented.

PROBLEM: when you do unbounded crowdsourcing you don’t know who is the source of your information. The risk is to receive and use false or bias information that can affect your work and credibility.

POSSIBLE SOLUTIONS:
Verification can be crowdsourced too (ex. OpenStreet Map and Ushahidi)
New systems to triangulate information and create reliability scores (ex. Swift River)
Bound and Unbound crowdsourcing is for now the best solution (ex. Uchaguzi)

Local populations are the first eyewitness on the ground so the more they know, the better they respond
Information increase resilience and is the base for preparedness
The Crowd is always there
Information sharing is part of our information ecosystem
Local population normally knows he context better

The need for the crowd to share information with the crowd, ie, not top-down, or bottom-up, but information from the crowd, for the crowd; horizontal communication. The act of sharing information out to a large group of people or community, through an open sharing system. In the same time for government it means to share all available information with all stakeholders to allow better decisions to be taken and better actions to be implemented.

CROWDFEEDING

ISSUE
OUTREACH CAMPAIGN
CITIZENS
TOOLS
ANALYSIS
ACTION
MONITORING AND EVALUATION

People know what is going on on the ground in real time *and* before journalists and professionals

The ability to collect information is limited by the availability of sources of information: more sources, more information

Crowdsourcing is relatively cheaper than the use of selected monitoring teams

Crowdsourcing allow for triangulation of information permitting verification and accountability

Advantages of Using Crowdsourcing

CROWDSOURCING: The act of outsourcing tasks, traditionally performed by an employee to a large group of people or community (a crowd), through an open call for action. Jeff Howe coined the term in June 2006 explaining that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished.

Crowdsourcing

Are we able to listen?

Citizens Feedback Mechanisms

PROBLEM: If running a long term crowdsourcing project the big problem is how to make it sustainable. Will people keep reporting on that issue?

POSSIBLE SOLUTIONS:
Try to have a free reporting system (have a free short code or phone number from phone companies)
Give reimbursements to people that reports
Non-monetary incentives; like SMS “reward” information like sending latest sports scores, latest headlines, etc
Make people willing to report, because they can see the results
Engage the crowd and be ready to adapt your platform to the crowd needs

Monitoring and evaluating a crowdsourcing project is fundamental to establish the effectiveness of the project, the impact and the possibility to replicate the project in other situations.

To be able to monitor and evaluate a project there must be first of all a clear and stated objective: the goal is achieved by accomplishing a number of objectives; objectives are achieved by producing a set of outputs; and outputs are produced by implementing a series of activities—concrete events or services.

If a given project has achieved the organization’s goal and objectives, then the project is considered successful. If an organization does not specify a goal and set of objectives, then the project cannot be evaluated—or worse, critics will define these themselves and publicly label the project a failure.

Monitoring and Evaluation

Action

Analysis

What means will you use to collect information?
The means to collect information needs to be designed around the already existing information flow and taking into consideration the resources and capacity of the crowd
For instance Facebook is the best one if your target is youth
SMS Forms or Mobile apps can be used if people have Java phones or smart phones
If the literacy rate is low, then the best means will be voice mail, which allows people that don’t know how to write and read to report
Internet based tools, like e-mails and web-submissions are suggested only if the Internet network is available and cheap
If technology like mobile phones and internet are not available, then paper based forms can be used and then transferred into computer systems THE COST OF REPORTING NEEDS TO BE CONSIDERED AS A VERY IMPORTANT VARIABLE!!

Citizens motivation

1. Share information: citizens want to get the information out,
but they also want information back

2. Promote focused action: people want to have a response to their specific problems

3. People want make their lives better and make a difference

PROBLEM: people think that a good tool is enough to make a good project. This is not the case: a tool is only a tool, a good project is much more than that.

POSSIBLE SOLUTIONS:
Planning and strategy design need to be always the first step of a project
Crowdsourcing is not immune to its own principle: the best crowdsourcing project is the one managed by the involved population
Sustainability and integration with local systems need to be always taken into consideration

Two ways system
A Conversation
The creation of a relationship

What is a citizens feedback mechanism?

Tools
Crowdfeeding
Why Crowdfeeding?
Risks and Challenges of crowdsourcing
Verification
Structure
Impact
Sustainability
USING Social media FOR INVESTIGATIVE JOURNALISM

Social media

Mobile


Tools for Citizens feedback mechanisms

How and what

4. FACEBOOK PROMOTION
Offline Promotion Custom URL and redirect to Facebook page Add URL to Mobile Connecting Email Signature Business Cards Website Newsletter

3. EVENTS
Events Include description, directions, links, photos, video, and discussions Actively engage with attendees attending the event Add multiple admins for increased distribution Send updates or reminders

People will talk to you if they trust you

5. Engage
TALK TO PEOPLE, DON’T “TELL THEM”, ENGAGE IN CONVERSATION AND BE ALWAYS THERE TO RESPOND, COMMENT AND CHAT WTH THEM

2. STATUS UPDATES
Post updates frequently Use links, photos and video. Be fun and resourceful

1. CONNECTION BUILDING & LISTS
Invite Friends Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.) Import CSV from Microsoft Outlook and Outlook Express Mozilla Thunderbird Palm Desktop Palm Desktop (vCard) Entourage Mac OS X Address Book LinkedIn Windows Mail People, classmates & coworkers Search Instant Messaging

Facebook

Don’t ask if you can’t do anything about it

Why do you ask if you have already done it?

Citizens feedback is not a substitute of engaging people in project design

2. LIKES & COMMENTS
Featured photos, events, notes , videos , etc.

“Carvin is the NPR senior strategist who transformed his Twitter feed into a must-read newswire about the changes taking place in the Arab world.

Carvin sends hundreds of tweets a day that, taken together, paint a real-time picture of events, opinions, controversies, and rumors relates to events in the Middle East.

There are few established rules or journalistic policies for what he does. Just as Carvin is breaking ground in curation and crowdsourced verification, he is at the same time encountering new ethical conundrums that must be managed, as with everything else, in real-time.”

What follows here are some examples of Carvin’s strategies to verify information on Twitter.

Step 2: Tweet

Step 1: the recognition

The Boston Bombings

In the same time in Chile the police has found the same tweet. They are in a hurry to save people, so they do not check the internet and they do not verify the information. They send 3 armored car, 30 policeman and municipal cars to rescue the people in the building. What they find is that the house is intact, there are no people under the rubbles and they almost scared to death an old couple.

Case solved?

@JMGubbins reach out to the source

@JMGubbins check the timeline of the account

The Tweet

On Saturday, 27 February 2010, at 03:34 local time (06:34 UTC) Chile experience one of the heaviest earthquake ever occurred in the country, with a magnitude of 8.8 and intense shaking lasting for about three minutes. The earthquake ranked as the sixth largest earthquake ever to be recorded by a seismograph. It was felt strongly in six Chilean regions (from Valparaíso in the north to Araucanía in the south), that together make up about 80 percent of the country's population. Some 30 minutes after the first shock, consecutive tsunamis hit coastal towns, among which Constitución suffered the hardest damage; subsequently, a tsunami amplitude of up to 2.6 m (8 ft 6 in) high was recorded in the sea at Valparaíso.
In the aftermath of the earthquake Chileans diaspora and local population used heavily the Internet and Social Media to communicate their situation or the one of their families in the country. What follow is a story related to one twitter message posted on February 27th.

The Chile earthquake

An example of how verification could have work but didn’t


2. Chile Twitter story

Step 7: sharing a point discussed to educate his followers

Step 6: Passing along a report from one of his sources on the ground

Step 4: Asking followers to check in on the status of a fellow Twitter user

Step 3: Sharing information while noting its unconfirmed status

Step 2: Prodding followers to help understand the context of an information

Step 1: Confirm information reported by media outlets via crowdsourcing

An example of using micro-blogging to verify information


1. Andy Carvin

3000 retweets!

Step 3: Senior Vice President from NBC

@Ushahidi Chile and others confirm the unreliability of the source using a simple Google search

@GMGubbins questions the reliability of the source

@jswiatek asks for confirmation online

Step 5: Challenging a report in order to move towards verification

Case Studies




@jswiatek confirms the unreliability of the source

Seven minutes after Hughes' tweet,
Kevin Michael (@KallMeG), a cameraman for the Hartford, Connecticut CBS affiliate, tweeted, "BPD scanner has identified the names : Suspect 1: Mike Mulugeta Suspect 2: Sunil Tripathi. #Boston #MIT."
BuzzFeed's Andrew Kaczynski: his original tweet has since been deleted but retweets of it began before midnight and reached far and wide.
Digg's Ross Newman
Politico's Dylan Byers
Newsweek's Brian Ries

The ultimate mistake: Media

Practical examples

Tweets and re-tweets
Interactions
Direct messages
Overall influence
Quality of audience: who do you want
to have a conversation with?


The Solution

The Target

Observability: It looks at the most visible output of the ICT project.


Trialability: How much different actors are willing to to experiment with the technology.


Compatibility: New processes, activities and behaviors are more likely to be adopted if they are compatible with existing practices.


Relative Advantage: The first characteristic is concerned with the improvement made possible by technology over existing practices and behaviors.


Evaluating social media projects

The Grandma rule

What category is this web site: commercial, professional, educational, public service, not-for-profit or personal?
Is the category obvious?
Is the domain (.com, .co.uk, .org, .gov etc.) appropriate?

Is there any good reason why this web site should exist?
Does this site offer valuable content?
Does this site enable you to do something fun or useful?

Who is the target audience of this site?
Does this web site advocate a particular point of view?
What is the main purpose of this site? Is the purpose clear?

What action does the site owner want you to take?
Which page is the main action page?
Does every page funnel visitors to the action page?
If you send an e-mail from the web site, how soon is it answered?
How many people visit it?
How often?
How much do they spend on it?


Websites

Facebook Analytics

Does Your Facebook Content Have a Purpose?
Develop Content Categories
Learn Facebook Insights
If your purpose is to change behaviors or ideas, give yourself measurable targets

What is your objective ?

Complexity or Simplicity: The rate of adoption of an ICT is directly associated with how easy or challenging it is to use.


Crisis mapping

THANK YOU!

aayala@internews.org
@anahi_ayala
@info_innovation

Mapping Media

Mapping statistics

Mapping stories + places

Mapping stories

Mapping places and filtering it

Decision making

Mapping stories

Mapping events



Social
3D GIS
PDF
Dynamic




Visualization


Surveys

Groups

Mobile Phones

Automated Systems

Satellite Images


Information collection


I need help!

Spatial
Temporal
Mix Analysis
Demographic Analysis
……



Analysis


WHAT IS CRISIS MAPPING?

Analysis


Decision-Making


Visualization

Collection

HUMANITARIAN COMMUNITY

Local authorities (gov/churches)

COMMUNITIES

COMMUNITY RADIO

Using journalists as the middle point in between the crowd and the decision makers
Full transcript