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Dunkin' Brands

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by

Eliza Poa

on 24 July 2014

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Transcript of Dunkin' Brands

OVERVIEW
OBJECTIVES
Short-Term (1-5yrs)
Staging
CONCLUSION
Eliza Poa Jie Ying
Lim Ying Xuan
Liu Ru'An Marianne
Tug Sin Yee

VALUE CHAIN
CORE COMPETENCIES
PORTER'S 5 FORCES
POSITIONING
DUNKIN' BRANDS
Dunkin' Brands
PESTLE
Value Chain Analysis
Key Success Factors
Porter's 5 Forces
Competitors Analysis
Objective (Short and Long Term)

PESTLE
Inbound Logistics
Operations
Outbound Logistics
VALUE CHAIN
Marketing and Sales
Service
VALUE CHAIN
COMPETITORS ANALYSIS
COMPETITORS ANALYSIS
POSITIONING
POSITIONING
REPOSITIONING
REPOSITIONING
GROWTH
GROWTH
GROWTH
GROWTH
NEW VALUE CHAIN
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Procurement
Firm Infrastructure
Technology Development
Human Resource Management
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Vehicle
Differentiators
REPOSITIONING
Differentiators
Staging
Arena/ Vehicle
Differentiators
Staging (Expansion)
Staging
Arena/ Vehicle
Poor Customer Perception
10%
BUDGET
SAVED Strategy
Positioning
Repositioning
Growth
Implementation
New Value Chain
Budget
Conclusion

5%
Long-Term (>5yrs)


Dunkin' Donuts (HIGH)
Market Leader in Coffee, Doughnut, Bagel and Muffin Category
Baskin Robbins (HIGH)
Large number of loyal customers
First Mover Advantage

Strong Existing Competitors
High Initial Investment


Dunkin' Donuts (HIGH)
Large number of competitors
Substitution Products
Price Sensitive Consumer
Baskin Robbins (HIGH)
Elastic Demand
Substitution Products
Large number of competitors


Dunkin' Donuts (HIGH)
Other food substitutes
Good reputation for coffee
Baskin Robbins (HIGH)
Other frozen substitutes

Food trend only last for a certain period of time
Reasonably Priced


Dunkin' Donuts (LOW)
Many suppliers
Baskin Robbins (LOW)
Many suppliers


Dunkin' Donuts (HIGH)
Competition high within industry
Baskin Robbins (HIGH)
Competition high within industry

Similar Strategy
Difficult to differentiate
THREAT OF NEW ENTRANTS
BARGAINING POWER OF BUYER
THREAT OF SUBSTITUTION
COMPETITIVE RIVALRY
BARGAINING POWER OF SUPPLIERS
Full transcript