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100 Montaditos Marketing Plan
Transcript of 100 Montaditos Marketing Plan
The App will allow consumers to:
Pre-purchase food/Customize orders
Order food to your home
Earn reward points
Be informed: store locations
Access Coupon Codes
In-Store offers and Events
WHO ARE THEY?
100 Montaditos is an international
restaurant chain that was founded in the year 2000 in Spain.
United States has a total of 14 locations:
- New York
- Washington D,C
100 Montaditos will seek to grab the attention of they're target market with the help of several media channels.
These chosen channels will serve as a way to promote the campaign, as well as to deliver information about events, sales promotions, etc.
They will also help the brand allowing them to communicate with their customers, and therefore build stronger relationships with them.
Good Food, Taste, Lucky, People
Ages: 21 - 45
Occupation: College, First or Second Job
Gender: Male and Female
People with interests in other cultures
Ambition to travel
Major cities with existing or future 100 Montaditos localities
(New York City, Miami, Washington DC, Los Angeles, Chicago, Boston, Philadelphia, Providence, San Diego, San Francisco, Houston, Atlanta, etc)
Specialize in the sale of 100 different types of sandwiches, which they call “montadito”.
Continue providing customers with high quality food for a low price.
100 Montadito’s mission is to become a well-known restaurant chain in the United States.
They want to provide customers with an experience that separates them from other fast casual restaurants
Obtain financing to expand manufacturing capabilities and to increase growth in the U.S
Increase revenues by at least 50 percent each year.
Develop stronger electronic storefront; enhancing online and mobile presence.
Reinforce brand perception and build stronger relationships with customers. (brand loyalty)
Increase number of locations around the U.S (500 stores per year)
Maria Isabel Carrasquero
9 - 23 - 2015
100 Montaditos seeks to utilize a product development strategy.
(not only sandwiches)
Open a "delivery" option to make their services more accessible and convenient
To increase brand loyalty:
Utilize social media platforms
Utilize social media tools
(App, QR codes)
Host events that will attract customers
100 Montaditos App
Enjoy the game at the restaurant
Special discounts + Happy Hour
UEFA Champions League
FIFA World Cup
"Build the Best Montadito" Contest
Contest in which customers will be allowed to build a unique meal with typical spanish ingredients
Winner receives a prize
FOX Sports, ESPN
ABC TV network