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Consumer Buying Behavior - A case study of television

UoM Ba Business Mgt Yr2 Marketing Project
by

Jeffree Minerve

on 23 March 2013

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Transcript of Consumer Buying Behavior - A case study of television

“Consumer Buying Behaviour – A Case Study of Television” Members: Keshav Jokhun
Nirvan Jahaly
Leckraj Matabadul
Jeffree Minerve
Priyesh Doorga
Ram Nitish
Pooja Dhayan Model of Consumer Buying Behaviour (CBB) Factor affecting Consumer Buying Behaviour Factors Influencing CBB – 1. Cultural Factors: Cultural Factors Factors Influencing CBB – 2. Social Factors: Factors Influencing CBB – 3. Personal Factors: Factors Influencing CBB – 4. Psychological Factors: Factors Influencing CBB – Factors Influencing Brand Choice: The Buying Decision Process – 2. Information Search: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 5. Post-purchase Behaviour: ` 24/10/12 ` Study by Achill Ganguli, Executive Director O&M Advertising Consumer Buying Behaviour Model of Consumer Buying Behaviour Factors Influencing Consumer Buying Behaviour Factors Influencing CBB – 3. Personal Factors: Factors Influencing Consumer Buying Behaviour – 4. Psychological Factors: The Buying Decision Process: The Buying Decision Process – 1. Need Recognition: The Buying Decision Process – 2. Information Search: The Buying Decision Process – 3. Evaluation of Alternatives: The Buying Decision Process – 4. Purchase Decision: The Buying Decision Process – 5. Post-purchase Behaviour: The Buying Behaviour 48% of customers have a clear preference for a single brand 40% of customers end up buying the brand they had in mind at the outset 31% of customers looks at 2 brands Model of Buyer Behaviour Factors Influencing Customers Buying Behaviour The Buying Decision Process Consumer Buying Behaviour - A case study of Television

Consumer Buying Behaviour

Model of Consumer Buying Behaviour

Factors influencing Consumer Buying Behaviour

Buying Decision Process Table of content Looks – 64% Popularity – 44% Company Reputation – 40% Word of mouth – 33% Friends / Relatives recommendations – 32% Dealer recommendations – 29% Features highlighted – 28% Study by Achill Ganguli, Executive Director O&M Advertising Brand available at most favorable dealer – 37% Latest model – 36% 2 1 2 7 8 3 4 5 6 7 8 10 16 18 20 21 22 Cultural Social Personal Psychological Samsung LG Sanyo Information Search Personal
Sources Commercial
Sources Public
Sources Experiential
Sources LCD TV Plasma TV LED TV LED TV Series 7 ` 9
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