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Valmar AirFlo

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Manitoba/Ontario Prezi

on 10 February 2017

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Transcript of Valmar AirFlo

How Valmar AirFlo - Salford Group can...
Stay Top of Mind.
Fill Job Vacancies.
Be Known Before You're Needed.
Why Radio
Valmar AirFlo INC.
Why Advertise?
You have little or no control over what is being said about you in social media or in the marketplace, but you have total control over the image your advertising creates.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
When your radio commercial airs, there are no pop-ups, news headline, competitor's ads or other distractions to detract from your message.
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
92% of adults listen to radio an average of 20+ hours per week. CFRY and Country93 have a personal and local connection with our audiencec
Frequency
Consistency
How to Advertise
Market Research
There are a total of 345 farms in the R.M. of Portage la Prairie
Farm Equipment (Quantity)
RM of Portage la Prairie ($101 million)

Tractors (<60 hp) - 614
Tractors (60-90 hp) - 315
Tractors (90-149 hp) - 287
Tractors (above 149 hp) - 309
Pick-ups and Cargo Vans - 646
Other Farm Trucks - 609
Cars and Passengers Vehicles - 186
Combines - 275
Swathers and Mower Conditioners - 348
Balers - 194
Forage Harvesters - 12
Market Research

We have covered what matters to the agricultural industry for 60 years.

Our audience is almost exclusively rural.
Rural means agri-business.
Rural means farmers.

International agri-business has leveraged our connection to local producers.

Grain Rush
Tank & Trailer
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Country 93 Launch
1:00PM Weather Liner
Includes Intro and 10-second liner adjacent to the 1:00PM Weather
Airing Monday – Saturday @ $350.00 per month

Annual Investment: $4,200.00
• 84 – 30-second commercials @ $39.00 each
• Airing 3 times daily
• Commercials to air during Prime Time
Drive to work: 6:30AM – 8:30AM
Drive at lunch: 11:30AM – 1:30PM
Drive home: 4:30PM – 6:30PM
12:00PM News Liner
Includes Intro and 10-second liner adjacent to the 12:00PM News
Airing Monday – Sunday @ $350.00 per month
&
A Sound Partnership!
1 of 2
10-Second Liners
2 of 2
10-Second Liners
1 of 1
30-Second Commercials

Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities with intrusive advertising. Another way to look at the word "intrusive" is to consider all of the songs you can sing along with, never having taken the time to learn the lyrics.
Radio is Intrusive
What's Your Message?
That means there are 2,850 farmers to reach
The best candidates apply at businesses which they have heard of, and businesses which are perceived to have solid futures.
Over 70,000 users (IP addresses) visit our site monthly!
2.8 million pages of hyper-local content every month!
Over 90% of users return
daily!
&
Valmar AirFlo INC.
28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
Market Realities
I
Internet
TV
Dallies
Radio
Market Realities
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Our History
"'Built by Radio"'
30-second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
# of users: 76,000 independent IP addresses
# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2017
Advantages of Online Marketing
with PortageOnline
Accessibility
Golden West Community websites are there with news, sports,
and weather On Demand!
Accessibility
Engagement
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Your advertisements are visible 24 hrs/day; 7 days/week; 365 days/year.
Frequency
Consistency
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
The Need
To provide continuous exposure of the Salford brand in your market areas.
To promote product line and sell the Salford advantage.
To expand overall Business and Market Share.
Create brand awareness 24/7
The Opportunity
Link advertising directly to your website
Extensive promotion on CFRY, Country 93, and PortageOnline
Environmentally friendly
Leaderboard ad
(max 4 rotations)
Ag News pages
The Plan
Marketing Summary
CFRY 920AM, Country 93.1FM and PortageOnline
can help you reach your target market!
Increased Marketshare = Increased Profits for you!
Increase Top-of-Mind Awareness of Valmar Airflo Inc. Salford Group.
Emphasize message of Valmar Airflo Inc. Salford Group. offering a unique competitive alternative to farmers.
Tell Farmers why they should choose Valmar Airflo Inc Salford Group.
Consistency + Frequency + Message = Marketshare
You Control Your Advertising
Advertising is Cost Effective
Advertised Businesses Attract the Best Employees
Your Message Stands Alone
It's Effective and Personal
Radio is Intrusive
Annual Investment: $4,200.00
Campaign Investment: $3,276.00
Welder Recruitment Campaign on Country 93.1FM
February 1 – 28, 2017
Full transcript