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Pandora Internet Radio

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by

Nicole Fitch

on 14 June 2013

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Transcript of Pandora Internet Radio

Technology
“Music Genome Project”
Unique consumer contact
Large listener base
Brand power
Partnerships
Local radio markets
Advertising capacity
Internet radio market growth
Royalties
Monetization difficulty
International expansion
Streaming
Competitors
New technology
Threat of Substitutes Moderate
Buyer Power
High
Pandora Internet Radio
Firm Strategy & Industry Analysis
Pandora Internet Radio
Unlimited music
Subscription fee of $36 a year or, on some devices, $4 per month
12-13 percent of their revenue

Business Model
Supplier Power
High (weakening)
Strengths, Weaknesses, Opportunities, Threats
Strengths
Opportunities
Weaknesses
Threats
Industry Analysis
Threat of New Entrants - Moderate

High access to information
Substitutes available
Low cost of switching
Porter's Five Forces
Why is Pandora losing money?
Competitive Rivalry HIGH
Start-up costs
Technological advances
Low barriers to entry
Brand loyalty
Differentiation
Intellectual property & royalties
Music industry adjusting to new paradigm
Fixed costs
Rate of technology changes
Diversity
Low switching costs
"Free Service"
Advertising-based
From 40 hours cap on laptop and desktops to 320 hours on September 2011
40 hours cap on other connected devices in March 2013
Pay an extra 0.99 fee if exceeding
87-88 percent of Pandora revenue

Overview
Custom internet radio
Music Genome Project
Beyond the PC
Pandora One
Unlimited music
Subscription fee of $36 a year or, on some devices, $4 per month
12-13 percent of revenue

70% Market Share

Not Profitable
Business model
Market capitalization potential
Founded: 2000
Stock Price: $15.23
Market Cap: 2.66B
Pandora Media Inc
NYSE: P - 13 Jun 4:00pm ET
15.23+0.13‎ (0.86%‎)

1 d
5 d
1 m
6 m
1 y
5 y
max
Open
High
Low
14.92
15.28
14.71
Volume
Avg Vol
Mkt Cap
4,523,876
7,897,000
2.66B
DisclaimerGoogle Finance - Yahoo Finance - MSN Money
Full transcript