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Marketing 300- Pizza Hut
Transcript of Marketing 300- Pizza Hut
Restaurants and take-out Tv ads
Mobile Classic,fun, and lively Market share: Pizza Hut (14%),Domino's (8%), Papa Johns (6%), Little Ceasars (3%), and independent pizza restaurants (51%) Pizza Hut The 4 P's Price Product Customer Company SWOT Analysis Opportunities Current Marketing Strategy New Marketing Strategy THe 3 C's Quick and easy dinner solutions
Pizza, Pasta, Wings, Appetizers, Desserts Low and simplistic pricing
Standard bills i.e. $5/$10 deals Families and working parents, sports enthusiasts, male college students Appeals well to target audiences
Full service restaurant and delivery
Largest pizza market share
Social media Domino’s advertisement as the new and improved version & pizza tracker
Domino’s more receptive to current economy
Domino’s targets rising Hispanic population more effectively
America is becoming more health conscious Not genuine commercials
Limited demographic Expanding market demographic, through market development Presented by the JETS oseph Keuler lena Elfimova ara Polterman anchi Khare Simplistic and broad
"Your favorite, your Pizza Hut!"
Easy, cheap, and varietous
Becoming more health conscious Expanding target demographic
Using humor instead of sincerity http://www.franchisedirect.com/foodfranchises/pizzafranchises/pizzafranchiseindustryreport2010/80/275