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MGMT 305

Hair Salons
by

Paige Pipal

on 14 May 2013

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Transcript of MGMT 305

Our
Recommendation Sue's Salon Hair Salons History
Mission
Values
Competitive Advantage
Vertical Integration
Strategy
Mystery Shopping
Flaws History Juut
Started over 30 years ago
Owners-David & Charlie Wagner
7 locations in Twin Cities area
1 location in California Values Juut
Quality
Wellness
Lifetime learning
Cutting edge
Giving back Mission Juut
To be "daymakers" - based on the belief that a person can positively influence the world around them by simple acts of kindness that make someone else's day more beautiful. Competitive Advantage Vertical Integration Employee Hiring and Retention Customer Acquisition and Retention Key Flaws Strategy SWOT Analysis Great Clips Juut
High Efficiency
Innovative techniques
Quality - Aveda products
Fast responsiveness to
customers Juut
- "Juut" specific products
- Non-Aveda rewards program
- Greater amount of spa
treatments Juut
-New Artists Academy
-2010 National Employer
of the Year (APSE)
-Excellent benefits
-Continuing education
-Employee empowerment Juut
-Price
-Few locations
-Broad range of services Great Clips
High Efficiency
Quality- Daily Solutions Established In 1982 In MN
CEO Ray Barton
More than 3,000 salons in United States and Canada Juut
-Appointments
-Pure Privilege
-New artists (reduced
cost) Juut Great Clips
Differentiation Low-cost Great Clips
Specific salons do not have a mission, but each franchise aims to grow sales. Juut
Strengths
Expert quality
Weaknesses
Few locations
Opportunities
Own product line
Threats
The economy Great Clips
Convenient
Affordable
Quality Great Clips
- Styling tools
- New services Great Clips
-No receptionist
-Customers occasionally
sent home
-Ineffective management Great Clips
-iPhone App
-Pandora Ad
-Promotional Programs
- Ads in local magazines Great Clips
-Advertise on the main page of their website
- Medical, dental and disability benefits Great Clips
Strengths
Many locations
Weaknesses
Understaffed
Opportunities
Exclusive Manufacturers
Threats
Independently owned franchises
Full transcript