Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Message Development

How research can develop effective messages to target audiences.

Chris Panetta

on 15 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Message Development

In-depth interviews allows to hear how elite audiences influence the discussion.
Focus groups allow you to hear how important audiences speak about issues using own language
Word clouds of transcripts hone in on key language


Elected officials

Think tank leaders
Common themes
Reaction to others' ideas in group
Reaction to proposed messaging
Gauge awareness levels
Identify influencers in the field
Hear individual's messaging
Issue priorities
Base and persausion targets
Most convincing messages
Trustworthy messengers

Findings and recommendations backed by practice group expertise
Quantifies focus group findings among representative audience
Sets benchmarks for future comparisons
Cross-tabular data identifies base and persausion targets
Higher Education
Health and Wellness
Public Affairs
Click the arrow below to begin presentation
Full transcript