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Transcript of Message Development
Focus groups allow you to hear how important audiences speak about issues using own language
Word clouds of transcripts hone in on key language
Think tank leaders
Reaction to others' ideas in group
Reaction to proposed messaging
Gauge awareness levels
Identify influencers in the field
Hear individual's messaging
Base and persausion targets
Most convincing messages
Findings and recommendations backed by practice group expertise
Quantifies focus group findings among representative audience
Sets benchmarks for future comparisons
Cross-tabular data identifies base and persausion targets
Health and Wellness
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